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App Monetization

BIGO Ads

Free

BIGO Ads is a deep-learning advertising and monetization platform run by BIGO Technology, offering both a supply-side SDK for app publishers and a demand-side platform for advertisers. Publishers integrate the SSP to serve rewarded video, interstitial, banner, and native formats, with in-app bidding and mediation that competes alongside other networks for each impression. The network draws heavily on demand from emerging markets and Asia-Pacific, making it a useful diversification layer for apps that already run AdMob, AppLovin, or Unity and want incremental eCPM from regions those networks underprice.

Monetizationapp monetizationin-app biddingrewarded videoad networkmediation

What it does

BIGO Ads gives mobile app publishers a monetization SDK that fills rewarded, interstitial, banner, and native placements, and gives advertisers a DSP to buy user-acquisition and performance campaigns at global scale. On the supply side it supports in-app bidding so the network bids in real time against the rest of your mediation stack rather than sitting on a fixed waterfall tier, which surfaces its true value per impression. Its demand is strongest in Asia-Pacific and emerging markets, so it tends to lift eCPM for traffic that US-centric networks bid down. Publishers usually add it as one more bidding source inside AdMob, LevelPlay, or MAX rather than as a standalone solution.

Where it fits

It sits as an additional bidding demand source inside an existing mediation platform, capturing incremental eCPM from regions that bigger networks underprice.

Core features

  • Supply-side SDK with rewarded video, interstitial, banner, and native formats
  • Real-time in-app bidding that competes per impression
  • Demand-side platform for advertiser UA and performance campaigns
  • Strong fill and demand across Asia-Pacific and emerging markets
  • Mediation compatibility with AdMob, LevelPlay, and AppLovin MAX
  • Deep-learning optimization for matching ads to users

Best for

  • Apps with significant Asia-Pacific or emerging-market traffic
  • Publishers diversifying beyond the top three ad networks
  • Teams running in-app bidding mediation setups

Beginner notes

  1. Add it as a bidding line item, not a separate waterfall, so you can compare real impression value.
  2. Measure incremental revenue per region before and after to judge whether it actually lifts overall eCPM.
  3. Keep at least two other networks live so you can benchmark BIGO's fill and price honestly.
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More tools: App Monetization

Free

Google AdMob

Google AdMob is Google's mobile app advertising and monetization platform for Android and iOS developers. It provides Google demand, banner, interstitial, native, rewarded, app-open, and video formats, plus mediation, real-time bidding, reporting, brand-safety controls, and integrations with services such as Firebase. It suits developers of many app categories that want an accessible first monetization stack or a mediation layer, provided ad placement, consent, policy compliance, retention, in-app purchases, and user experience are optimized together.

App Monetization
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Unity LevelPlay

Unity LevelPlay is Unity's app and game monetization mediation platform, built from the former ironSource product and still accessed through parts of the ironSource account infrastructure. A single SDK connects multiple ad networks and supports real-time bidding, waterfall management, automated optimization, reporting, testing, and common formats such as rewarded video, interstitials, and banners. It fits mobile developers that need active control over a multi-network monetization stack, especially game teams already using Unity services or ironSource integrations.

App Monetization
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AppLovin MAX

AppLovin MAX is AppLovin's in-app advertising mediation and yield management platform for mobile publishers. It runs a unified auction across supported SDK bidders, networks, and AppLovin demand, while providing waterfall controls, testing, ad review, creative reporting, analytics, and impression-level revenue data for optimization and attribution workflows. It is best suited to game and app teams with meaningful ad volume that want competitive demand and detailed monetization operations, particularly when AppLovin's user-acquisition products are also part of the growth stack.

App Monetization