Calculators
14Use free interactive calculators for advertising ROI, ROAS, CPM, CPC, and CTR. Enter your numbers and get instant results with industry benchmark comparisons.
Quick Campaign Metrics
Enter spend, impressions, clicks, conversions, and revenue once to get CTR, CPC, CPM, CVR, CPA, ROAS, and AOV instantly.
Campaign Metrics Calculator
Enter your campaign data once and get CTR / CPC / CPM / CVR / CPA / ROAS / AOV all at once
| Metric | Result | Formula |
|---|---|---|
| CTR (CTR) | — | Clicks ÷ Impressions × 100 |
| CPC ($) (CPC) | — | Spend ÷ Clicks |
| CPM ($) (CPM) | — | Spend ÷ Impressions × 1000 |
| CVR (CVR) | — | Conversions ÷ Clicks × 100 |
| CPA (CPA) | — | Spend ÷ Conversions |
| ROAS (ROAS) | — | Revenue ÷ Spend |
| AOV (AOV) | — | Revenue ÷ Conversions |
Partial input is fine — each metric calculates automatically when its required fields are filled; others show —
Campaign Performance
广告 ROI 计算器
Calculate your advertising return on investment by entering total ad spend and the revenue your campaigns have generated, and this tool immediately shows your ROI percentage and net profit. Performance is rated against industry benchmarks so you instantly know whether a campaign is losing money, breaking even, or delivering strong results. Suitable for any paid channel including Google Ads, Meta Ads, TikTok Ads, and programmatic display, this calculator removes guesswork from basic campaign profitability analysis.
ROAS 计算器
Calculate return on ad spend by entering your advertising cost and the revenue directly attributed to those ads, and this calculator instantly produces your ROAS multiplier with a performance label showing whether your result is below average, acceptable, or excellent. Industry benchmark ranges help you judge your campaigns against typical standards for e-commerce, lead generation, and app install campaigns. A reverse calculation mode lets you set a target ROAS and compute the revenue needed to achieve it.
CPM / CPC 计算器
Convert between advertising budget, impressions, clicks, CPM, and CPC using this bidirectional media planning tool that solves for whichever metric you need. In budget-to-volume mode, enter spend plus a rate to calculate how many impressions or clicks your budget buys. In volume-to-budget mode, enter a target quantity to find the spend required, and use the built-in CTR module to convert between impression and click figures in either direction.
保本 ROAS 计算器
Find the minimum ROAS your campaigns need just to break even by entering your gross margin percentage, and this calculator instantly returns your break-even ROAS using the formula 1 divided by margin. Add a target profit margin and it also computes the target ROAS required to hit that profit goal after ad costs. Because break-even ROAS depends entirely on unit economics rather than platform benchmarks, this is the single most important number to know before judging any ROAS figure as good or bad.
A/B 测试显著性计算器
Determine whether your A/B test result is statistically significant by entering visitors and conversions for the control and variant groups. The calculator runs a two-proportion z-test entirely in your browser and reports each conversion rate, the relative lift, the two-tailed p-value, and a clear verdict at the 95 percent confidence level. When a result is not yet significant, it also estimates the minimum sample size per variant needed to detect the observed lift at 80 percent statistical power, so you know whether to keep the test running or call it.
ACoS 计算器
Calculate ACoS (Advertising Cost of Sales) and ROAS from your Amazon or retail media campaign data, and instantly see whether your campaigns are profitable. Input your ad spend and attributed sales, and the tool computes ACoS as a percentage and ROAS as a multiplier. Add your product gross margin to reveal your break-even ACoS — when your ACoS sits below your margin, every sale is profitable; above it, you're subsidizing sales.
预算 Pacing 计算器
Track whether your ad campaigns are spending on pace to hit monthly budget targets. Enter your monthly budget, how many days have elapsed, and how much you have spent — the calculator shows your target spend for this point in the month, your pacing percentage, and whether you are ahead, on track, or behind. It also outputs your remaining daily budget, so you know exactly how much to spend each day to finish the month on target.
Publisher & Monetization
eCPM / 填充率计算器
Calculate your ad monetization efficiency with three key publisher metrics in one tool. Input your ad revenue, total ad requests, and impressions served — the calculator instantly computes eCPM (effective cost per thousand impressions), fill rate (the percentage of requests that returned an ad), and rCPM (revenue per thousand requests). Because rCPM combines both eCPM and fill rate, it gives the clearest picture of your actual monetization performance.
广告收入计算器
Estimate your monthly and annual display advertising revenue from any website or app. Enter your monthly pageviews and your average page RPM — the calculator instantly outputs expected revenue and, with an optional fill rate adjustment, shows the impact of unfilled ad requests. The reverse calculator answers the most common publisher question: how much traffic do I need to hit a given revenue target?
App & Growth
EPC 计算器
Calculate earnings per click (EPC) for your affiliate campaigns and estimate how many clicks you need to reach a revenue target. EPC is the essential metric for comparing affiliate programs — a high-payout program with low conversion rates can underperform a moderate-payout program with strong conversion. The reverse calculator lets you set a target revenue and expected EPC to find the traffic volume required.
LTV 计算器
Calculate user lifetime value (LTV), the LTV-to-CAC ratio, and payback period for your mobile app or subscription product. Input ARPDAU (average revenue per daily active user) and user lifespan in days to get LTV, then add CPI or CAC to see whether your unit economics are healthy. A 3:1 LTV-to-CAC ratio is the industry standard for sustainable growth — this calculator shows exactly where you stand.
Creative & Copy
广告文案字数检查器
Check your ad copy against the character limits for every major platform before you launch. Enter headlines, descriptions, and primary text for Google RSA, Meta Ads, TikTok, and LinkedIn — the tool instantly flags over-limit text in red, shows a character count and progress bar for each field, and previews how your copy will be truncated. No more discovering mid-flight that your headline is cut off.
Ad Mockup Generator
Free ad mockup generator that renders pixel-accurate Facebook Feed, Instagram Feed, and Story previews directly in your browser without uploading files to any server. Input your headline, primary text, image, and CTA button, then download a PNG of the mockup for stakeholder approval or client review. Catch text truncation, image cropping, and safe-zone violations before your campaign goes live and budget is spent.
UTM 构建器
Build properly formatted UTM tracking URLs in seconds. Enter your destination URL and campaign parameters — source, medium, campaign name, term, and content — and the tool instantly generates a complete UTM link with GA4-ready formatting. Includes preset dropdowns for common source and medium combinations like google/cpc, meta/paid_social, and email/email, so you spend less time typing and more time analyzing your traffic sources.