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App Monetization

DT FairBid

Free

DT FairBid is Digital Turbine's independent mobile ad mediation platform for app developers and publishers. Its SDK connects supported ad networks and lets teams combine real-time bidding with managed waterfalls, control network priority and placements, run experiments, inspect reports, and test whether adapters and ad instances are configured correctly. It fits mobile businesses that want a mediation layer separate from a single dominant demand source and are prepared to manage integrations, auction settings, privacy requirements, and user-experience tradeoffs.

Monetizationad mediationsdk biddingwaterfall managementmobile monetization

What it does

DT FairBid is Digital Turbine's in-app header-bidding mediation platform for mobile publishers. It runs a unified auction where multiple ad networks and demand sources bid simultaneously on each impression, replacing the old waterfall of fixed eCPM floors with real-time competition. Publishers integrate one SDK to access banner, interstitial, rewarded, and rewarded interstitial demand, plus reporting, A/B testing of mediation setups, and tools to manage instances and floors. It is part of Digital Turbine's broader monetization stack, giving game and app developers a network-agnostic layer that aims to lift yield by forcing demand partners to compete bid-for-bid rather than by negotiated priority.

Where it fits

FairBid sits at the mediation stage of app monetization, competing with AdMob mediation, LevelPlay, and MAX as the layer that arbitrates network demand.

Core features

  • Unified in-app bidding auction across networks
  • Banner, interstitial, rewarded, and rewarded interstitial formats
  • Single SDK with instance and floor management
  • A/B testing of mediation configurations
  • Reporting on eCPM, fill, and revenue by source

Best for

  • Game developers seeking network-agnostic mediation
  • Publishers moving from waterfall to in-app bidding
  • Teams wanting one SDK across multiple demand sources

Beginner notes

  1. Move as much demand as possible into bidding rather than manual waterfall instances, since mixed setups dilute the auction's benefit.
  2. Validate test ads on real devices for every format before launch; rewarded callbacks in particular fail quietly when misconfigured.
  3. Compare net revenue, not just reported eCPM, when judging FairBid against another mediator, because fill and latency move the real number.
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Concepts behind this tool

Ad Mediation

Ad mediation manages competition among multiple app advertising demand sources.

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App Monetization