App Monetization
Liftoff Monetize
Liftoff Monetize is Liftoff's mobile app monetization business, incorporating the Vungle SDK and advertising exchange. It supplies global advertiser demand through direct SDK integrations and partner mediation platforms, supports major in-app formats, and offers real-time bidding, reporting, ad-quality controls, and optimization assistance intended to increase competition for publisher inventory. It is most useful as a demand source for game and non-game apps that already operate a mediation stack and want additional scale beyond their primary network.
What it does
Liftoff Monetize is the supply-side half of Liftoff's business, built on the Vungle SDK and exchange acquired in the Liftoff-Vungle merger. For publishers, it operates as a demand source: integrated directly or, more commonly, as a bidder or waterfall instance inside mediation platforms like MAX and LevelPlay, where its exchange brings performance advertiser budgets to compete for impressions. It supports rewarded video, interstitial, banner, and playable formats, with creative technology from acquisitions in its stack. Self-serve and managed options exist, with reporting on fill, eCPM, and revenue by placement and geography. Its practical role for most publishers is incremental demand diversity, lifting auction pressure above what default network demand provides.
Where it fits
Liftoff Monetize plugs into the mediation layer as one of several demand sources competing in the auctions run by MAX or LevelPlay.
Core features
- Exchange demand from performance advertisers
- Rewarded, interstitial, banner, and playable formats
- Bidding and waterfall integration with major mediation platforms
- Direct SDK integration option
- Placement and geography level reporting
Best for
- Publishers adding demand diversity to an existing mediation stack
- Game apps with rewarded and interstitial inventory
- Teams seeking bid competition beyond the default networks
Beginner notes
- Add it through your mediation platform's bidding integration rather than a standalone SDK unless you have a direct relationship worth managing.
- Measure incrementality after adding any network, because a new bidder that merely re-wins impressions at similar prices adds SDK weight without revenue.
- Performance varies meaningfully by geography and format, so judge it on segment-level data rather than blended eCPM.