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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

App Monetization

Smaato

Free

Smaato is a digital ad tech platform built around a publisher-facing monetization solution and a real-time bidding exchange for in-app and mobile web inventory. Its Digital Ad Exchange connects app publishers with thousands of demand partners and supports display, video, rich media, and rewarded formats, while publishers control demand sources, price floors, and ad quality through a self-service dashboard. Smaato is part of Verve Group and serves publishers, networks, and DSPs worldwide.

Monetizationmobile SSPad exchangein-app monetizationheader bidding

What it does

Smaato is a publisher monetization platform and programmatic exchange focused on mobile in-app and mobile web inventory. App publishers use its self-service Digital Ad Exchange to connect a single supply source to thousands of demand-side platforms and ad networks, then manage price floors, demand prioritization, and ad-quality filters from one dashboard. The exchange supports display, video, rich media, native, and rewarded formats and runs real-time auctions so each impression sells to the highest qualified bidder. Buyers and DSPs tap the same exchange to reach global mobile audiences at scale. Reporting and controls help publishers protect user experience while maximizing fill and eCPM across regions.

Where it fits

It acts as your supply-side connection between app inventory and the programmatic demand buying it.

Core features

  • Digital Ad Exchange with real-time bidding across global demand
  • Self-service dashboard for floors, demand priority, and reporting
  • Display, video, rich media, native, and rewarded formats
  • Ad-quality and brand-safety filtering controls
  • In-app and mobile web supply support
  • Direct deals alongside open-auction demand

Best for

  • App publishers wanting one exchange connection to many buyers
  • Networks and DSPs sourcing mobile in-app supply
  • Teams needing granular floor and demand controls

Beginner notes

  1. Set realistic price floors per format and geo, then adjust as fill data comes in.
  2. Turn on ad-quality filters early to avoid disruptive or off-brand creatives.
  3. Compare Smaato eCPM against your other networks in mediation rather than running it in isolation.
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App Monetization