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App Monetization

Tapjoy

Free

Tapjoy was a mobile advertising platform best known for rewarded engagement and offerwall monetization and is now part of Digital Turbine. The current Digital Turbine offerwall stack presents users with advertiser tasks in exchange for virtual currency, with SDK or API integration, placement controls, server-side rewarding, reporting, and optimization tools carrying forward the core use case associated with Tapjoy. It suits games and apps with virtual economies that need opt-in revenue beyond video ads and in-app purchases.

Monetizationofferwallrewarded engagementvirtual currencydigital turbine

What it does

Tapjoy, part of the aarki/Digital Turbine group, is a mobile monetization and advertising platform known for its rewarded offerwall. The offerwall lets users earn in-app currency by completing actions such as installing apps, reaching game milestones, or watching video, giving non-paying users a way to progress while publishers earn cost-per-engagement revenue. Beyond the offerwall it offers rewarded video, interstitials, and an advertiser side for performance-based user acquisition. It is especially common in free-to-play games with virtual economies, where the offerwall complements in-app purchases by monetizing players who will not spend cash directly.

Where it fits

Tapjoy adds an offerwall and rewarded layer at the monetization stage, complementing a core mediation stack rather than replacing it.

Core features

  • Rewarded offerwall with cost-per-engagement actions
  • Rewarded video and interstitial ad formats
  • Virtual-currency integration for in-app economies
  • Advertiser platform for performance UA campaigns
  • Segmentation and placement controls for reward design

Best for

  • Free-to-play games with virtual currency economies
  • Publishers monetizing non-paying engaged users
  • Studios blending offerwall revenue with in-app purchases

Beginner notes

  1. Place the offerwall where players already seek currency, such as a store or low-balance moment, so it feels helpful rather than intrusive.
  2. Tune reward economics carefully; over-rewarding offerwall currency can cannibalize the in-app purchases that usually earn more per user.
  3. Monitor for low-quality or fraudulent offer completions and use Tapjoy's controls to filter offers that hurt user experience.

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App Monetization