Attribution & Analytics
Contentsquare Product Analytics
Heap was an autocapture product analytics platform acquired by Contentsquare in 2023 and is now presented as Contentsquare Product Analytics. Its core capability automatically records broad web and mobile interactions so teams can define events retroactively, then analyze funnels, retention, journeys, cohorts, segments, and user behavior alongside Contentsquare's wider experience analytics and monitoring products. This record is useful for existing Heap customers and older integrations, while new evaluations should use the current Contentsquare Product Analytics name, platform, SDK guidance, and commercial packaging.
What it does
Contentsquare Product Analytics, the platform formerly sold as Heap, automatically captures a broad range of user interactions across web and mobile without engineers having to tag each event in advance. Because everything is recorded, teams can define and analyze events retroactively, then build funnels, retention curves, user journeys, cohorts, and segments to understand how people actually move through a product. It complements Contentsquare's broader experience analytics, including session replay and zone-based behavior insights, so quantitative trends can be paired with visual context. The autocapture model is especially valuable when product changes ship quickly and analysts cannot predict which interactions they will need to study later, reducing the lag between shipping a feature and measuring its real usage.
Where it fits
It sits at the analytics stage, turning automatically captured product interactions into funnels, retention, and segments that guide roadmap and growth decisions.
Core features
- Autocapture of web and mobile interactions without manual tagging
- Retroactive event definition from already-collected data
- Funnels, retention, cohorts, and journey analysis
- Segmentation across user properties and behaviors
- Connection to Contentsquare session replay and experience insights
Best for
- Product teams that ship fast and define metrics after the fact
- Analysts who want behavior data without engineering tagging cycles
- Existing Heap customers transitioning to Contentsquare
Beginner notes
- Even with autocapture, define a handful of core conversion events so dashboards stay consistent across the team.
- Use virtual or defined events to label important interactions with clear names instead of raw selectors.
- Validate that the SDK is installed on all key surfaces, since uncaptured pages create blind spots in funnels.