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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Attribution & Analytics

Crazy Egg

Paid

Crazy Egg is a website optimization platform developed for marketers, designers, and site owners. It combines click and scroll heatmaps, session recordings, surveys, web and conversion analytics, funnel reports, error tracking, popup calls to action, and visual A/B testing so teams can observe behavior and test page changes without assembling many separate tools. It is most useful for landing pages, ecommerce, and content sites seeking approachable conversion research, provided experiments have enough traffic and findings are checked against business outcomes.

Analyticsheatmapssession recordingsa/b testingconversion optimization

What it does

Crazy Egg is a website optimization and visualization tool that shows how visitors interact with a page. Its core reports are heatmaps, scrollmaps, and confetti and overlay views that reveal where people click, how far they scroll, and which referral sources or segments drive that behavior. It also offers session recordings, on-page surveys, and a lightweight A/B testing feature so site owners can test headline, layout, or call-to-action changes without heavy engineering. Marketers and designers use it to spot dead zones, distracting elements, and ignored calls to action, then redesign pages around where attention actually goes. Setup is a single snippet, making it approachable for small teams.

Where it fits

It layers onto landing pages and key templates to show where attention and clicks actually land before you redesign.

Core features

  • Click, scroll, and confetti heatmaps by traffic source
  • Session recordings of individual visits
  • Built-in A/B testing for page variations
  • On-page surveys and visitor feedback
  • Overlay reports showing clicks on every element
  • Simple single-snippet installation

Best for

  • Marketers diagnosing why a landing page underperforms
  • Designers validating layout and CTA placement
  • Small teams wanting quick visual insight without code

Beginner notes

  1. Run a heatmap on your highest-traffic landing page first for the fastest insight.
  2. Collect at least a few thousand sessions before trusting a heatmap pattern.
  3. Pair a survey with a recording to learn the why behind confusing click behavior.
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