Attribution & Analytics

LinkedIn Insight Tag

Free

LinkedIn Insight Tag is LinkedIn's site-wide JavaScript tag for measuring and optimizing advertising activity on a business website. It supports website conversion tracking, retargeting audiences, aggregated professional demographic reporting, and Website Actions, while enhanced conversion tracking and LinkedIn Conversions API can supplement browser signals under applicable consent and policy rules. It is most useful for B2B advertisers that need to connect LinkedIn campaigns with leads or revenue and understand which professional audience segments engage after visiting their site.

Setuplinkedin adsconversion trackingwebsite retargetingb2b analytics

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More tools: Attribution & Analytics

Freemium

GTM Server-side

Google Tag Manager server-side is Google's server container option for moving part of tag execution and data processing away from the browser. It keeps GTM's familiar tags, triggers, and variables while giving teams more control over requests, privacy handling, data quality, and client-side performance. It is best suited to technically capable marketing and analytics teams that can operate a tagging server and validate their measurement setup.

Attribution & Analytics

Free

Microsoft UET

Microsoft Universal Event Tracking is Microsoft Advertising's website tag for collecting visitor actions and connecting them to advertising activity. A shared UET implementation can support conversion goals, remarketing audiences, automated bidding signals, event-based optimization, and selected integrations such as Microsoft Clarity, with configuration and consent managed by the advertiser. It is essential for organizations running Microsoft Ads campaigns to websites and is commonly paired with server-side or enhanced conversion options when browser tracking alone cannot provide sufficient signal coverage.

Attribution & Analytics

Free

Microsoft Clarity

Microsoft Clarity is a free behavior analytics product from Microsoft for websites and supported mobile apps. It combines session recordings, click and scroll heatmaps, journey highlights, and AI-assisted summaries so teams can see where visitors hesitate, abandon tasks, or encounter friction. It is a practical starting point for marketers, product teams, and site owners who need qualitative evidence alongside conventional traffic and conversion reports.

Attribution & Analytics