Attribution & Analytics

Tableau

Paid

Tableau is Salesforce's visual analytics and business intelligence platform for exploring data and distributing interactive analysis. Tableau Desktop, Cloud, Server, and newer Tableau Next experiences support data connections, preparation, semantic models, dashboards, governed sharing, embedding, alerts, and AI-assisted analysis, with deployment and collaboration options varying by product. It fits analysts and enterprise teams that need flexible visual exploration and polished reporting across advertising, sales, finance, and product data, particularly when Salesforce integration or broad business-user access is important.

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More tools: Attribution & Analytics

Freemium

GTM Server-side

Google Tag Manager server-side is Google's server container option for moving part of tag execution and data processing away from the browser. It keeps GTM's familiar tags, triggers, and variables while giving teams more control over requests, privacy handling, data quality, and client-side performance. It is best suited to technically capable marketing and analytics teams that can operate a tagging server and validate their measurement setup.

Attribution & Analytics

Free

Microsoft UET

Microsoft Universal Event Tracking is Microsoft Advertising's website tag for collecting visitor actions and connecting them to advertising activity. A shared UET implementation can support conversion goals, remarketing audiences, automated bidding signals, event-based optimization, and selected integrations such as Microsoft Clarity, with configuration and consent managed by the advertiser. It is essential for organizations running Microsoft Ads campaigns to websites and is commonly paired with server-side or enhanced conversion options when browser tracking alone cannot provide sufficient signal coverage.

Attribution & Analytics

Free

Microsoft Clarity

Microsoft Clarity is a free behavior analytics product from Microsoft for websites and supported mobile apps. It combines session recordings, click and scroll heatmaps, journey highlights, and AI-assisted summaries so teams can see where visitors hesitate, abandon tasks, or encounter friction. It is a practical starting point for marketers, product teams, and site owners who need qualitative evidence alongside conventional traffic and conversion reports.

Attribution & Analytics