Creative Intelligence
Snapchat Trends
Snapchat Trends is Snap's public trend discovery surface for examining popular words, phrases, and themes appearing within public Snapchat content. It can help marketers compare relative interest, review example Snaps, and identify language or cultural signals associated with Snapchat's audience, though access and available views may vary by market and product changes. It is best used as directional creative research alongside current Snap audience insights, campaign data, and broader cultural analysis rather than as a standalone forecasting or measurement platform.
What it does
Snapchat Trends is a keyword-insights tool inside Snapchat's ad ecosystem that reveals what the platform's largely Gen Z and younger-millennial audience is searching and talking about. It surfaces trending search terms, shows relative popularity over time, and lets advertisers gauge whether a product category, cultural moment, or slang term is gaining traction with a hard-to-reach demographic. Because Snapchat usage skews younger and more conversational than search engines, the signal reflects emerging culture and intent rather than mature commercial demand. Marketers use it to validate whether a creative angle or product reference will resonate, to spot rising topics before they saturate, and to align ad messaging with the language their target audience actually uses.
Where it fits
Snapchat Trends sits at the research and creative-planning stage, informing which angles and topics will land with a younger audience before ads are built in Ads Manager.
Core features
- Trending search terms drawn from Snapchat's younger user base
- Relative popularity tracking to show whether a topic is rising or fading
- Category and cultural-moment discovery for creative inspiration
- Audience-language signals useful for matching ad copy to slang
- Integration with Snapchat Ads Manager for campaign targeting context
Best for
- Brands targeting Gen Z and younger millennials
- Creative teams sourcing culturally relevant ad angles
- Advertisers validating product or trend relevance before launch
Beginner notes
- The audience skews young and culture-driven, so treat trends as signals of emerging interest rather than proof of purchase intent.
- Slang and references move fast on Snapchat; revalidate a trending term close to launch because relevance can fade within weeks.
- Pair trend findings with Snapchat's vertical, full-screen creative norms; an angle only works if the execution feels native to the format.