Ads Growth Tools
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Meta Ads

Advantage+ Shopping

Paid

Advantage+ Shopping, now generally presented within Meta's Advantage+ sales campaign experience, is an automation-led setup for ecommerce acquisition. Meta's system can simplify campaign structure and apply machine learning across audience expansion, placements, budget delivery, and creative combinations to pursue sales outcomes from supplied catalog, pixel, and Conversions API signals. It fits retailers with dependable purchase data and varied creative, provided they monitor profitability, attribution, exclusions, and prospecting versus existing-customer results.

Launchadvantage+ salesecommerce campaignscampaign automationmachine learning
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More tools: Meta Ads

Free

Meta Ads Manager

Meta Ads Manager is Meta's primary interface for creating, delivering, and analyzing paid campaigns across Facebook, Instagram, and other eligible placements. It organizes work at campaign, ad set, and ad levels, covering objectives, audiences, budgets, schedules, placements, creative, optimization, and reporting. It is the central workspace for advertisers and agencies that need detailed control over Meta media buying, experiments, delivery diagnostics, breakdowns, and performance analysis.

Meta Ads
Free

Meta Business Suite

Meta Business Suite is Meta's management workspace for connected Facebook Pages and Instagram business accounts. It brings publishing, scheduling, comments, messages, notifications, insights, advertising entry points, and selected commerce tasks into one web and mobile interface, with permissions managed through the business account. It suits small businesses, social teams, and agencies that need a shared operational view of organic content, customer conversations, account activity, and basic paid promotion.

Meta Ads
Free

Meta Pixel

Meta Pixel is Meta's browser-side JavaScript library for measuring actions on a website. It can send standard or custom events such as page views, registrations, and purchases to support Ads Manager reporting, campaign optimization, Custom Audiences, and lookalike modeling, subject to consent and policy requirements. It is a foundational setup for website advertisers and is commonly paired with Conversions API to improve event coverage, matching, resilience, and deduplication.

Meta Ads