Meta Ads

Meta Creative Hub

Free

Meta Creative Hub is Meta's official workspace for creating and sharing mockups of Facebook and Instagram ads. Teams can preview ideas in supported formats and placements, collaborate around mockups, and import approved concepts into Ads Manager for publication, without spending budget during the review stage. It is most useful for creative teams, agencies, and clients that need a consistent pre-launch approval workflow before final targeting, tracking, and delivery settings are applied.

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More tools: Meta Ads

Free

Meta Ads Manager

Meta Ads Manager is Meta's primary interface for creating, delivering, and analyzing paid campaigns across Facebook, Instagram, and other eligible placements. It organizes work at campaign, ad set, and ad levels, covering objectives, audiences, budgets, schedules, placements, creative, optimization, and reporting. It is the central workspace for advertisers and agencies that need detailed control over Meta media buying, experiments, delivery diagnostics, breakdowns, and performance analysis.

Meta Ads

Free

Meta Business Suite

Meta Business Suite is Meta's management workspace for connected Facebook Pages and Instagram business accounts. It brings publishing, scheduling, comments, messages, notifications, insights, advertising entry points, and selected commerce tasks into one web and mobile interface, with permissions managed through the business account. It suits small businesses, social teams, and agencies that need a shared operational view of organic content, customer conversations, account activity, and basic paid promotion.

Meta Ads

Free

Meta Pixel

Meta Pixel is Meta's browser-side JavaScript library for measuring actions on a website. It can send standard or custom events such as page views, registrations, and purchases to support Ads Manager reporting, campaign optimization, Custom Audiences, and lookalike modeling, subject to consent and policy requirements. It is a foundational setup for website advertisers and is commonly paired with Conversions API to improve event coverage, matching, resilience, and deduplication.

Meta Ads