Meta Ads
Meta Events Manager
Meta Events Manager is Meta's interface for configuring, monitoring, and troubleshooting business event data. It brings together web, app, offline, and partner-connected sources such as Meta Pixel, Conversions API, and app integrations, with test events, diagnostics, matching indicators, deduplication checks, and aggregated reporting controls. It is intended for marketers, analysts, and developers responsible for keeping conversion signals usable for Ads Manager reporting, audience creation, attribution, and delivery optimization.