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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

App User Acquisition

Aarki

Paid

Aarki is a mobile demand-side platform that combines programmatic media buying with in-house creative production for app user acquisition and retargeting. Its machine-learning bidding models score billions of daily impressions to find users most likely to install, subscribe, or make in-app purchases. The platform automatically generates and rotates playable, video, and banner variants, then optimizes spend toward downstream events using SKAdNetwork and MMP postback signals across iOS and Android inventory.

Launchmobile DSPuser acquisitionprogrammaticcreative optimization

What it does

Aarki runs paid app-install and retargeting campaigns through a self-managed mobile DSP layered on top of open programmatic exchanges. Advertisers set a target event — install, trial start, subscription, or purchase — and Aarki's bidding models predict per-impression value and adjust bids in real time across millions of available placements. A built-in creative studio produces playable ads, end cards, and short video that the system A/B tests and refreshes as performance decays. On iOS it works within SKAdNetwork conversion windows and reconciles results against MMP data, giving UA teams a single managed channel for scaling installs while controlling cost per action.

Where it fits

Sits in the paid UA mix alongside self-attributing networks as a programmatic DSP channel for incremental install and retention volume.

Core features

  • Machine-learning bid models scoring billions of daily impressions
  • In-house playable, video, and banner creative production
  • Retargeting and re-engagement for lapsed app users
  • SKAdNetwork-compatible measurement and conversion modeling
  • MMP postback integration for downstream event optimization
  • Managed-service and transparency reporting options

Best for

  • App marketers scaling installs beyond self-attributing networks
  • Teams wanting creative and media managed in one place
  • Re-engaging dormant users with programmatic retargeting

Beginner notes

  1. Define one primary downstream event before launch so bidding optimizes toward real value, not just cheap installs.
  2. Give the creative team source assets early — playables and video usually outperform static banners for installs.
  3. Compare Aarki's reported conversions against your MMP and SKAN dashboards to keep attribution honest.
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