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App User Acquisition

App Radar by SplitMetrics

Freemium

App Radar by SplitMetrics is an app store optimization platform for improving visibility and conversion across Apple and Google app stores. It provides keyword research and tracking, competitor analysis, metadata editing, store performance reporting, review monitoring and automated replies, localization support, AI-assisted recommendations, and agency services, while remaining an active product after SplitMetrics acquired the company in 2023. It fits developers and app marketers seeking an operational ASO workspace, especially when paired with SplitMetrics testing and paid acquisition products.

Researchapp store optimizationkeyword trackingreview managementsplitmetrics

What it does

App Radar by SplitMetrics is an app store optimization workspace for raising visibility and downloads across the Apple App Store and Google Play. It combines keyword research and rank tracking, competitor monitoring, metadata editing pushed straight to the stores, store performance and conversion reporting, review monitoring with automated replies, and localization support, plus AI-assisted suggestions for keywords and listing copy. Acquired by SplitMetrics in 2023, it now pairs with that company's creative testing and Apple Search Ads tooling, giving teams a path from organic ASO into paid acquisition. It fits developers and app marketers who want one operational hub to manage and iterate on store listings rather than juggling spreadsheets.

Where it fits

It sits at the research stage as the organic ASO hub that feeds keyword and conversion insight into paid app campaigns.

Core features

  • Keyword research and rank tracking for App Store and Google Play
  • Direct metadata editing and publishing to the stores
  • Competitor visibility and category benchmarking
  • Review monitoring with automated reply workflows
  • Localization support for multi-market listings
  • AI-assisted keyword and copy recommendations

Best for

  • App developers managing organic ASO day to day
  • Marketers localizing listings across multiple markets
  • Teams pairing ASO with SplitMetrics paid acquisition

Beginner notes

  1. Fix your most-trafficked keywords and screenshots first — they move installs more than long-tail tweaks.
  2. Use rank tracking to measure each metadata change, since store updates take days to settle.
  3. Localize titles and keywords for your top revenue markets before translating everything.
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