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App User Acquisition

Appfigures

Freemium

Appfigures is an app analytics, intelligence, and app store optimization platform for developers, publishers, marketers, and researchers. It consolidates connected-account downloads, revenue, subscriptions, rankings, ratings, and reviews, while its intelligence products estimate competitor performance, track keywords, identify installed SDKs, monitor markets, and expose data through reports, alerts, mobile apps, and APIs. It fits teams that need an accessible view of their own portfolio plus external market context without committing immediately to a larger enterprise intelligence contract.

Analyticsapp analyticsapp intelligencestore rankingsrevenue tracking

What it does

Appfigures is an app analytics and intelligence platform that gives developers, publishers, and marketers a single view of their portfolio's downloads, revenue, subscriptions, rankings, ratings, and reviews across the App Store and Google Play. By connecting store accounts it consolidates first-party performance, while its intelligence products estimate competitor downloads and revenue, track keyword rankings for ASO, detect which SDKs apps have installed, and monitor markets and categories. Data reaches teams through dashboards, scheduled reports, alerts, mobile apps, and an API. It is positioned as an accessible entry point for small and mid-sized teams that need both their own numbers and external market context without signing a large enterprise intelligence contract upfront.

Where it fits

Appfigures sits across the analytics and research stages of mobile UA, pairing first-party performance with external market intelligence.

Core features

  • Consolidated downloads, revenue, and subscription reporting from connected accounts
  • Ratings and reviews monitoring with alerts across stores
  • Competitor download and revenue estimates
  • Keyword tracking and ASO tools for store optimization
  • SDK detection and data access via reports and API

Best for

  • Independent developers and small publishers tracking their portfolio
  • Marketers needing affordable competitor and keyword intelligence
  • Teams wanting store data piped out through reports and APIs

Beginner notes

  1. Connect all store accounts first so portfolio reporting is complete before adding intelligence features.
  2. Set up review and ranking alerts to catch rating drops or competitor moves early.
  3. Remember competitor figures are estimates; use them for trends and relative comparison, not exact totals.
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