Ads Growth Tools
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

App User Acquisition

AppMetrica

Free

AppMetrica is Yandex's free mobile app analytics and attribution platform that combines install attribution, audience segmentation, crash and error reporting, and real-time behavioral analytics in a single SDK. It attributes installs and in-app events across ad networks, tracks retention, revenue, and funnels, and pushes segmented audiences to remarketing channels without per-event pricing. It suits indie developers and growth teams that want unlimited-volume measurement and product analytics together at no cost.

Analyticsmobile attributionapp analyticscrash reportingfree analytics

What it does

AppMetrica bundles two things that usually cost money separately, mobile attribution and product analytics, into a single free SDK from Yandex. On the attribution side it credits installs and in-app events to ad networks, supports tracker links, and posts conversion data back to partners. On the analytics side it delivers real-time funnels, retention cohorts, revenue, push campaigns, and crash and ANR reporting, all with no cap on event volume and no per-event fee. Behavioral segments can be exported to remarketing audiences. The trade-offs are ecosystem and data-residency considerations tied to Yandex, plus feature depth that trails enterprise MMPs, but for indie developers and cost-sensitive teams it provides unlimited measurement and analytics that would otherwise need two paid tools.

Where it fits

AppMetrica sits at the analytics layer as a no-cost alternative to paid MMPs, combining attribution and product analytics in one SDK.

Core features

  • Free install and in-app event attribution with no volume cap
  • Real-time funnels, retention, and revenue analytics
  • Crash and ANR (application-not-responding) reporting
  • Push notification campaigns from the same SDK
  • Behavioral segments exportable to remarketing audiences

Best for

  • Indie developers needing attribution and analytics for free
  • Cost-sensitive growth teams with high event volumes
  • Apps targeting Yandex and CIS-region audiences

Beginner notes

  1. It is free but tied to Yandex's ecosystem and data residency; confirm that fits your compliance and target-market requirements before committing.
  2. Check that SKAdNetwork and iOS privacy support meet your needs, as free MMPs sometimes lag paid ones on the newest Apple frameworks.
  3. Even with unlimited events, define a clean event taxonomy up front so funnels and segments stay meaningful as the app grows.
Visit official website

More tools: App User Acquisition

Freemium

AppsFlyer

AppsFlyer is a measurement, analytics, deep linking, and data collaboration platform built for mobile-first marketing teams. It attributes installs and downstream events across paid and owned channels, supports privacy-preserving measurement frameworks, connects campaign data to business outcomes, and offers fraud prevention through Protect360 plus audience, clean-room, and cross-platform capabilities. It suits app businesses that need an independent measurement layer across many media partners and can invest in disciplined SDK implementation, event governance, consent, and data validation.

App User Acquisition
Freemium

Adjust

Adjust is a mobile measurement and analytics platform owned by AppLovin for app marketers and growth teams. It provides campaign attribution, cost and revenue analysis, fraud prevention, deep linking, audience workflows, incrementality tools, and privacy-focused measurement across mobile and connected environments, with integrations to major advertising and data partners. It fits organizations that need centralized acquisition reporting and optimization signals, especially when teams can maintain accurate event schemas, partner mappings, consent controls, and reconciliation against internal revenue data.

App User Acquisition
Freemium

Tenjin

Tenjin is a mobile measurement and marketing analytics platform focused on games and growing app businesses. It combines install attribution, campaign cost aggregation, return-on-spend reporting, user-level and aggregated privacy measurement, ad revenue attribution, data warehousing exports, and integrations with advertising and monetization partners. It is particularly useful for small and midsize teams that need practical acquisition and monetization analysis without a large enterprise implementation, while still requiring careful SDK setup, event mapping, privacy configuration, and revenue reconciliation.

App User Acquisition