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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

App User Acquisition

Bidease

Paid

Bidease is a programmatic mobile demand-side platform built for app marketers running user acquisition and retargeting across the open exchange. It combines machine-learning bidding, automated creative production, and deep-funnel optimization toward in-app events, while supporting mobile measurement partner postbacks and privacy-safe measurement on iOS and Android. The platform suits performance teams that want exchange-based programmatic reach beyond the major self-attributing networks, with transparent reporting and granular control over audiences, bids, and creative testing.

Launchmobile dspprogrammatic uaapp retargetingcreative automation

What it does

Bidease operates as a self-serve and managed programmatic DSP that buys mobile inventory through real-time bidding on the open exchanges rather than relying solely on closed ad networks. Marketers set campaign goals around installs or post-install events, and the platform's machine-learning models predict user value and adjust bids on each impression to hit cost-per-action targets. A built-in creative studio generates and rotates playable, video, and banner formats, while deep-funnel optimization ties spend to revenue and retention signals. Bidease integrates with mobile measurement partners for attribution, supports SKAdNetwork and privacy-preserving measurement on iOS, and runs both acquisition and retargeting campaigns. It fits performance app teams that want exchange-level reach, transparency, and creative iteration outside the walled gardens.

Where it fits

Bidease sits at the launch and optimization stage of mobile UA, complementing self-attributing networks with open-exchange programmatic buying measured through your MMP.

Core features

  • Real-time bidding across mobile open exchanges and SSPs
  • Machine-learning bid models optimizing toward in-app events
  • Built-in creative studio for playable, video, and banner ads
  • Deep-funnel optimization tied to revenue and retention
  • MMP integrations plus SKAdNetwork and privacy-safe measurement
  • Separate user acquisition and retargeting campaign types

Best for

  • Performance app teams seeking programmatic reach beyond ad networks
  • UA managers optimizing toward post-install events and ROAS
  • Apps that need ongoing creative testing at exchange scale

Beginner notes

  1. Connect your mobile measurement partner first; Bidease optimizes on the post-install events it receives back via postbacks.
  2. Expect a learning period while the bidding models gather conversions, so avoid changing targets daily early in a campaign.
  3. On iOS, plan for SKAdNetwork limits and aggregated data rather than user-level reporting when judging results.
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Concepts behind this tool

Playable Ads

Playable ads let users interact with a short, hands-on demo of an app before they install it.

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