Ads Growth Tools
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

App User Acquisition

Firebase

Free

Firebase is Google's application development platform for building, operating, measuring, and improving mobile and web products. Its services include Google Analytics for Firebase, Crashlytics, Performance Monitoring, Remote Config, Cloud Messaging, A/B Testing, App Distribution, authentication, databases, hosting, and other backend capabilities, with integrations into Google Ads and BigQuery. It is a foundational toolkit for product and engineering teams that need shared app infrastructure and experimentation, but it is not a neutral substitute for cross-network mobile attribution or an independent marketing data warehouse.

Analyticsapp developmentproduct analyticscrash reportingexperimentation

What it does

Firebase is Google's app development platform that gives product and engineering teams backend services, analytics, and growth tools in one place. For marketers, the most relevant pieces are Google Analytics for Firebase for event and funnel measurement, A/B Testing and Remote Config for experiments and feature flags, Cloud Messaging for push notifications, and Crashlytics for stability monitoring, all of which integrate with Google Ads and BigQuery. It also provides authentication, databases, hosting, and app distribution for building the product itself. Teams use Firebase to instrument in-app behavior, run controlled experiments, and feed conversion signals into Google's ad systems. It is a foundational toolkit rather than a neutral cross-network attribution provider, so it is usually paired with a dedicated MMP for paid user-acquisition measurement.

Where it fits

Firebase sits in the product analytics and experimentation layer, measuring in-app behavior and passing conversion signals into Google's ad and data systems.

Core features

  • Google Analytics for Firebase event tracking
  • A/B Testing and Remote Config for experiments
  • Cloud Messaging push notifications
  • Crashlytics stability and performance monitoring
  • BigQuery export and Google Ads integration
  • Auth, databases, hosting, and app distribution

Best for

  • Product and engineering teams instrumenting in-app behavior
  • Teams running experiments and feature rollouts
  • Apps feeding conversion signals to Google Ads

Beginner notes

  1. Pair Firebase with a dedicated mobile attribution provider for paid UA, since it is not a neutral cross-network MMP.
  2. Set up BigQuery export early to keep raw event data for deeper analysis and modeling.
  3. Plan your event schema before instrumenting, because consistent event and parameter naming makes funnels and experiments far easier later.
Visit official website

Concepts behind this tool

Customer Lifetime Value

LTV estimates the economic value generated by a customer over time.

ARPDAU

ARPDAU measures average revenue per daily active user.

More tools: App User Acquisition

Freemium

AppsFlyer

AppsFlyer is a measurement, analytics, deep linking, and data collaboration platform built for mobile-first marketing teams. It attributes installs and downstream events across paid and owned channels, supports privacy-preserving measurement frameworks, connects campaign data to business outcomes, and offers fraud prevention through Protect360 plus audience, clean-room, and cross-platform capabilities. It suits app businesses that need an independent measurement layer across many media partners and can invest in disciplined SDK implementation, event governance, consent, and data validation.

App User Acquisition
Freemium

Adjust

Adjust is a mobile measurement and analytics platform owned by AppLovin for app marketers and growth teams. It provides campaign attribution, cost and revenue analysis, fraud prevention, deep linking, audience workflows, incrementality tools, and privacy-focused measurement across mobile and connected environments, with integrations to major advertising and data partners. It fits organizations that need centralized acquisition reporting and optimization signals, especially when teams can maintain accurate event schemas, partner mappings, consent controls, and reconciliation against internal revenue data.

App User Acquisition
Freemium

Tenjin

Tenjin is a mobile measurement and marketing analytics platform focused on games and growing app businesses. It combines install attribution, campaign cost aggregation, return-on-spend reporting, user-level and aggregated privacy measurement, ad revenue attribution, data warehousing exports, and integrations with advertising and monetization partners. It is particularly useful for small and midsize teams that need practical acquisition and monetization analysis without a large enterprise implementation, while still requiring careful SDK setup, event mapping, privacy configuration, and revenue reconciliation.

App User Acquisition