App User Acquisition

Firebase

Free

Firebase is Google's application development platform for building, operating, measuring, and improving mobile and web products. Its services include Google Analytics for Firebase, Crashlytics, Performance Monitoring, Remote Config, Cloud Messaging, A/B Testing, App Distribution, authentication, databases, hosting, and other backend capabilities, with integrations into Google Ads and BigQuery. It is a foundational toolkit for product and engineering teams that need shared app infrastructure and experimentation, but it is not a neutral substitute for cross-network mobile attribution or an independent marketing data warehouse.

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Concepts behind this tool

Customer Lifetime Value

LTV estimates the economic value generated by a customer over time.

ARPDAU

ARPDAU measures average revenue per daily active user.

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App User Acquisition