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App User Acquisition

Kochava

Freemium

Kochava is an independent mobile measurement and marketing analytics company offering attribution, deep linking, audience, fraud, identity, and data-management products. Its Marketers Operating System connects campaign interactions with installs and downstream outcomes across apps, websites, connected television, and other supported environments, while Free App Analytics and enterprise services serve different team sizes. It suits advertisers that value flexible data access and an independent measurement provider, especially when complex partner integrations, privacy controls, and custom reporting are more important than a simplified default workflow.

Analyticsmobile measurementmarketing analyticsfraud preventionaudience data

What it does

Kochava is an independent mobile measurement partner that leans into data flexibility rather than one opinionated workflow. Its Marketers Operating System attributes installs and downstream events across apps, websites, and connected television, exposing raw data feeds, server-side integrations, and identity resolution for teams that want to own and reshape their measurement. Free App Analytics covers smaller apps, while enterprise tiers add fraud abatement, audience syndication, privacy controls, and custom postbacks for hundreds of partners. Kochava is most useful when complex integrations, granular data access, and strict privacy or compliance requirements matter more than a simplified default setup, and when a team has the engineering capacity to configure and validate that flexibility. Pricing is freemium and scales with attributed volume.

Where it fits

Kochava sits at the measurement layer, ingesting partner signals and exposing flexible attribution data to campaigns, BI, and clean rooms.

Core features

  • Cross-device attribution across mobile, web, and connected TV
  • Raw data feeds and server-side postbacks
  • Identity resolution and audience syndication
  • Fraud abatement and traffic verification
  • Free App Analytics tier for smaller apps

Best for

  • Advertisers that want an independent, data-flexible MMP
  • Teams with CTV or cross-device measurement needs
  • Organizations with strict privacy or custom reporting requirements

Beginner notes

  1. Budget engineering time for setup; Kochava's flexibility means more configuration than a turnkey MMP, and unconfigured feeds produce noisy data.
  2. Map your event and revenue schema before going live so raw data exports stay consistent for finance and BI.
  3. Validate fraud and attribution rules against a known campaign before trusting Kochava as a billing source of truth.
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