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App User Acquisition

Liftoff

Paid

Liftoff is an independent mobile growth platform formed through the combination of Liftoff and Vungle. Its Accelerate product uses machine learning, creative technology, exchange and direct publisher supply, first-party signals, and optimization models for installs, actions, return on spend, lifetime value, re-engagement, and app-to-web campaigns, while related products cover monetization and programmatic exchange access. It fits app marketers seeking performance-focused acquisition outside major social platforms and publishers that want an integrated growth and monetization partner.

Launchmobile growthuser acquisitionmachine learningvungle exchange

What it does

Liftoff is a mobile-focused growth platform that buys app install and re-engagement traffic programmatically across exchanges and SDK networks. Advertisers set a target cost per install or per action, and Liftoff's machine-learning bidder optimizes creative and bids in real time to acquire users likely to convert or retain. Following its merger with Vungle and acquisitions like AdColony, the platform also spans monetization, ad mediation, and creative tooling, but its core remains performance user acquisition for mobile apps and games. It integrates with mobile measurement partners so post-install events feed back into bidding, making it a fit for teams scaling UA beyond the major self-serve channels.

Where it fits

Liftoff operates at the launch and growth stage of mobile UA, buying in-app install traffic programmatically alongside the major self-serve channels.

Core features

  • Programmatic bidding for app installs and re-engagement
  • Machine-learning optimization toward CPI or post-install events
  • Creative production and testing for mobile formats
  • MMP integrations feeding conversion data back into bidding
  • Access to in-app supply across exchanges and SDK networks

Best for

  • Mobile app and game teams scaling user acquisition
  • Advertisers diversifying spend beyond Meta and Google
  • Performance marketers optimizing to post-install ROAS

Beginner notes

  1. Connect a mobile measurement partner before launching so the bidder can optimize on real install and retention events.
  2. Give campaigns enough budget and time to exit the learning phase before judging cost per install.
  3. Supply fresh creative regularly, because mobile ad fatigue sets in fast and directly raises acquisition costs.
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