Ads Growth Tools
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

App User Acquisition

Smadex

Paid

Smadex is Entravision's programmatic mobile DSP focused on transparent, in-housing-friendly app user acquisition and retargeting. It buys across major open exchanges with a self-serve or managed console, applying predictive bidding and contextual signals to reach high-value users without relying on device identifiers. The platform emphasizes privacy-resilient targeting, fraud filtering, and granular supply-level reporting, making it suited to performance teams that want exchange-level control over where their app-install budget goes.

Launchmobile DSPuser acquisitionprogrammatictransparency

What it does

Smadex gives app marketers a programmatic buying console that connects directly to open mobile exchanges for install and re-engagement campaigns. Buyers can run it self-serve or managed, set CPA or ROAS goals, and let predictive models bid on impressions while contextual and first-party signals stand in for shrinking device-ID coverage. The platform stresses transparency: campaigns expose bid-, app-, and supply-level data so teams can see exactly which inventory drove results and prune waste. Built-in fraud detection and SKAdNetwork support help keep iOS measurement clean, and its in-housing orientation appeals to advertisers moving UA spend off black-box networks into a channel they control.

Where it fits

Acts as a transparent programmatic UA and retargeting channel for teams that want exchange-level control beyond managed ad networks.

Core features

  • Self-serve or managed programmatic console for app campaigns
  • Predictive CPA/ROAS bidding across open exchanges
  • Privacy-resilient contextual and first-party targeting
  • Supply-, app-, and bid-level transparency reporting
  • Integrated traffic-quality and fraud filtering
  • SKAdNetwork and MMP measurement compatibility

Best for

  • Performance teams in-housing programmatic UA
  • Advertisers wanting supply-level transparency and control
  • Privacy-conscious targeting without heavy IDFA reliance

Beginner notes

  1. Start in managed mode if you are new to bid-level levers, then graduate to self-serve as you learn the controls.
  2. Use the supply-level reports weekly to blocklist low-quality apps and concentrate spend on converting inventory.
  3. Set realistic SKAN conversion-value schemas so iOS optimization has signal to learn from.
Visit official website

More tools: App User Acquisition

Freemium

AppsFlyer

AppsFlyer is a measurement, analytics, deep linking, and data collaboration platform built for mobile-first marketing teams. It attributes installs and downstream events across paid and owned channels, supports privacy-preserving measurement frameworks, connects campaign data to business outcomes, and offers fraud prevention through Protect360 plus audience, clean-room, and cross-platform capabilities. It suits app businesses that need an independent measurement layer across many media partners and can invest in disciplined SDK implementation, event governance, consent, and data validation.

App User Acquisition
Freemium

Adjust

Adjust is a mobile measurement and analytics platform owned by AppLovin for app marketers and growth teams. It provides campaign attribution, cost and revenue analysis, fraud prevention, deep linking, audience workflows, incrementality tools, and privacy-focused measurement across mobile and connected environments, with integrations to major advertising and data partners. It fits organizations that need centralized acquisition reporting and optimization signals, especially when teams can maintain accurate event schemas, partner mappings, consent controls, and reconciliation against internal revenue data.

App User Acquisition
Freemium

Tenjin

Tenjin is a mobile measurement and marketing analytics platform focused on games and growing app businesses. It combines install attribution, campaign cost aggregation, return-on-spend reporting, user-level and aggregated privacy measurement, ad revenue attribution, data warehousing exports, and integrations with advertising and monetization partners. It is particularly useful for small and midsize teams that need practical acquisition and monetization analysis without a large enterprise implementation, while still requiring careful SDK setup, event mapping, privacy configuration, and revenue reconciliation.

App User Acquisition