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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

App User Acquisition

Unity Ads

Paid

Unity Ads User Acquisition is Unity's advertising platform for acquiring users across mobile game and app inventory. Advertisers manage campaigns through Unity Grow with install, event, retention, return-on-spend, and creative-testing goals, using targeting, creative packs, bidding, reporting, APIs, and integrations with measurement partners, while Unity's game ecosystem provides specialized signals and supply. It is best suited to game publishers and app marketers seeking interactive or video-led acquisition, especially when campaigns can optimize against reliable post-install engagement and monetization events.

Launchunity adsgame advertisinguser acquisitionroas campaigns

What it does

Unity Ads is a mobile advertising network and monetization platform built around the Unity game engine and its broad reach into mobile gaming inventory. On the demand side, user-acquisition teams run install campaigns that place rewarded video, interstitial, and playable ads inside thousands of games, targeting and optimizing toward installs and in-app events. On the supply side, developers monetize their own games with the same formats and mediation. Because it is deeply tied to the gaming ecosystem, Unity Ads is especially relevant for game publishers seeking scaled, performance-driven installs, and it integrates with the LevelPlay mediation stack and SKAdNetwork measurement so iOS campaigns can be tracked and optimized within Apple's privacy framework.

Where it fits

Sits on the mobile-UA buying side, sourcing in-game install traffic that your MMP and SKAdNetwork setup then measure.

Core features

  • Install campaigns across mobile game inventory
  • Rewarded video, interstitial, and playable ad formats
  • Optimization toward installs and in-app events
  • LevelPlay mediation for publisher monetization
  • SKAdNetwork-compatible measurement for iOS

Best for

  • Game publishers acquiring users at scale
  • Buyers who want playable and rewarded formats for mobile games

Beginner notes

  1. Lead with playable or rewarded creatives — they tend to outperform static in games
  2. Configure SKAdNetwork and your conversion value schema before scaling iOS spend
  3. Feed in-app event signals so the system can optimize past installs toward real value
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