Website Monetization
Kit
Kit, formerly ConvertKit, is an email marketing, newsletter, automation, and commerce platform designed for professional creators. It provides forms, landing pages, broadcasts, visual automations, tagging and segmentation, recommendations, sponsorship access, paid recommendations, digital product and subscription sales, analytics, and an application ecosystem. It fits creators and small media businesses that want deeper audience automation and selling tools than a basic newsletter service while retaining ownership of subscriber relationships and connecting external products through integrations.
What it does
Kit gives professional creators an owned-audience engine instead of renting reach from social platforms. You capture subscribers through forms and landing pages, then nurture them with broadcasts and visual automations that branch on tags, behavior, and segments. Beyond email it sells digital products and paid subscriptions, runs the Creator Network and paid Recommendations for cross-promotion, and exposes sponsorship opportunities so an audience can be monetized directly. Tagging and segmentation keep messaging relevant as a list grows, and an app ecosystem connects courses, commerce, and analytics tools. The core value is durable: subscriber relationships you control and can export, paired with selling and growth features that a basic newsletter service does not offer.
Where it fits
Kit anchors the setup-to-monetization bridge, turning audience capture into recurring revenue alongside ad-based site income.
Core features
- Forms, landing pages, and broadcasts for list growth and sending
- Visual automations with tagging and behavioral segmentation
- Digital product and paid subscription commerce
- Creator Network and paid Recommendations for cross-promotion
- Sponsorship marketplace access for newsletter monetization
- Integrations and analytics across the app ecosystem
Best for
- Professional creators building an owned email audience
- Small media businesses selling products or subscriptions
- Newsletter operators wanting automation beyond a basic ESP
Beginner notes
- Plan your tag and segment taxonomy before importing; messy tags make later automations unmanageable.
- Use the free tier to validate growth, but model paid-plan costs early since pricing scales with subscriber count.
- Treat Recommendations and the Creator Network as compounding growth levers, not afterthoughts, once your welcome sequence converts.