Website Monetization
Monetag
Monetag (formerly PropellerAds) is a self-serve ad network for publishers and advertisers specializing in push notification, in-page push, interstitial, and popunder ad formats with global reach across 195 countries. It is known for high fill rates on performance verticals, a fast approval process, and accepting publishers at any traffic level including new and low-traffic sites that are seeking their first viable monetization layer outside of AdSense.
What it does
Monetag operates a high-volume publisher monetization network built around push notification subscriptions, in-page push, popunder, and interstitial formats. Publishers add a lightweight script; Monetag collects push opt-ins or serves pop and interstitial ads when conditions match. Push notification monetization builds a subscriber list that generates recurring CPM revenue each time Monetag sends a sponsored notification to opted-in users, independent of whether those users are currently on the publisher's site. This passive income layer is the platform's primary differentiator from standard banner networks. Fill rates are high globally because Monetag works with performance advertisers in verticals — sweepstakes, finance, utilities, gaming — that need broad reach. Payments are weekly with a $5 threshold, and the sign-up and verification process takes hours rather than days.
Where it fits
Monetag targets the entry and mid-tier publisher segment — sites that cannot meet Mediavine or Raptive traffic thresholds and want more format variety and global fill than AdSense provides on their content type.
Core features
- Push notification subscription monetization with recurring CPM payouts
- In-page push, popunder, and interstitial ad formats
- Global fill across 195 countries with no traffic minimum
- Weekly payouts from $5 via PayPal, MassPay, WebMoney, or wire
- Real-time reporting dashboard with RPM and subscriber growth tracking
Best for
- Publishers wanting to build a push subscriber base for recurring passive revenue
- Sites in entertainment, utility, or gaming verticals where pop formats are tolerated
- New publishers with low traffic who need a network with no minimum requirements
Beginner notes
- Push notification monetization requires visitor opt-in; conversion rates on the opt-in prompt vary widely by site type and prompt placement, so test prompt timing before scaling.
- Popunder and interstitial formats carry user experience costs — balance RPM gains against session depth and return visit rates using your own analytics.
- Do not combine Monetag push subscriptions with your own marketing push notifications without clear consent flow separation, as subscribers may attribute unwanted messages to your brand.