Programmatic

Amazon DSP

Paid

Amazon DSP is Amazon Ads' demand-side platform for programmatically buying advertising on Amazon properties and eligible external inventory. It uses Amazon shopping, streaming, and media signals for audience planning and measurement, while supporting display, video, audio, connected television, and other formats through self-service or managed arrangements depending on access. It is most useful to brands and agencies that need commerce-oriented reach and outcome analysis, whether or not the advertised products are sold directly on Amazon.

Launchdemand-side platformcommerce audiencesamazon adsprogrammatic media

Visit official website

Concepts behind this tool

DSP

A DSP is software advertisers use to buy digital ad inventory programmatically.

More tools: Programmatic

Paid

The Trade Desk

The Trade Desk is an independent demand-side platform built for advertisers and agencies buying media across the open internet. Its Kokai experience supports audience planning, first-party data activation, real-time bidding, campaign optimization, measurement, and access to channels including connected television, video, audio, display, native, mobile, and digital out of home. It fits sophisticated media teams that want cross-channel control and transparent decisioning outside the largest consumer platform advertising systems.

Programmatic

Paid

Google DV360

Display and Video 360 is Google's enterprise demand-side platform within Google Marketing Platform. It combines campaign planning, creative management, audience and inventory controls, automated bidding, frequency management, reporting, and deal workflows across display, video, connected television, audio, digital out of home, and other supported inventory, including Google properties. It is designed for agencies and larger advertisers that need governed multi-user media buying, especially when Campaign Manager 360, Google Analytics, and broader Google advertising data are already central to operations.

Programmatic

Paid

Yahoo DSP

Yahoo DSP is Yahoo's enterprise platform for omnichannel programmatic media buying. Advertisers and agencies can plan audiences, activate first-party data, access Yahoo and external inventory, manage deals, optimize delivery, and measure campaigns across connected television, video, display, native, audio, digital out of home, and mobile environments. It fits teams seeking an independent buying platform with Yahoo identity and media signals, particularly for campaigns that need coordinated reach and frequency across several open-web channels.

Programmatic