Retail Media
DoorDash Ads
DoorDash Ads is the retail and restaurant media network inside the DoorDash marketplace, letting merchants and CPG brands promote stores, menu items, and packaged products to high-intent local shoppers. Sponsored Listings push restaurants and stores higher in search and category browse, while Sponsored Products place grocery and convenience items in front of customers actively filling carts. Campaigns run on a cost-per-click or sponsored model with reporting on sales, return on ad spend, and new-customer acquisition tied to real delivery orders.
What it does
DoorDash Ads turns the DoorDash marketplace into an advertising surface where restaurants, grocers, convenience stores, and consumer brands pay to reach shoppers at the moment they are deciding what to order. Sponsored Listings boost a store or restaurant's position in search results and category browsing, charged on a cost-per-click basis, while Sponsored Products let CPG and grocery brands promote individual items inside the cart-building flow. Because every impression sits next to a live order, the platform reports on attributed sales, return on ad spend, and incremental new-customer acquisition rather than vanity metrics. Campaigns can be managed in DoorDash's self-serve Ads Manager or through managed service for larger brand budgets.
Where it fits
DoorDash Ads sits at the launch stage of retail media, capturing demand from shoppers who are already inside a delivery purchase flow.
Core features
- Sponsored Listings that raise store and restaurant placement in search and browse
- Sponsored Products for CPG and grocery items inside the shopping flow
- Cost-per-click and sponsored-placement bidding models
- Attributed sales, ROAS, and new-customer reporting tied to real orders
- Self-serve Ads Manager plus managed service for enterprise brands
Best for
- Restaurants and local stores wanting more orders on DoorDash
- CPG and grocery brands reaching in-cart delivery shoppers
- Marketers measuring incremental new-customer acquisition
Beginner notes
- Start with Sponsored Listings to lift store visibility before layering in item-level Sponsored Products.
- Judge performance on attributed sales and new-customer rate, not click counts, since orders are the real outcome.
- Keep menus, photos, and item availability current; ads amplify your storefront but cannot fix a weak listing.