Retail Media
Flywheel Commerce Cloud
Flywheel Commerce Cloud is a digital commerce and retail media platform from Flywheel, an Omnicom company, that helps brands manage advertising, content, and sales performance across Amazon, Walmart, and dozens of global marketplaces and retailers. It unifies retail media campaign management, digital shelf analytics, profitability tracking, and market share intelligence in one system, layering automation and benchmarking on top. The platform suits enterprise brands and agencies coordinating ecommerce media, operations, and insights across many retailers from a single console.
What it does
Flywheel Commerce Cloud brings retail media advertising, digital shelf monitoring, and commercial analytics into a single platform for brands selling across Amazon, Walmart, and a broad set of international retailers and marketplaces. On the media side it automates campaign creation, bidding, dayparting, and budget pacing for sponsored ads, with reporting that ties spend to profitability rather than ad metrics alone. Its digital shelf tools track content accuracy, search rankings, ratings, availability, and pricing, while market intelligence modules estimate category share and competitor movements. Built from the merger of several specialist tools, it targets enterprise brands and agencies that need to coordinate ecommerce media, content operations, and insights across many retailers without stitching together separate point solutions.
Where it fits
Flywheel Commerce Cloud sits at the optimization stage of retail media, consolidating campaign management and digital shelf analytics across retailers into one operating console.
Core features
- Automated retail media campaign management across major marketplaces
- Profitability-based reporting linking ad spend to net margin
- Digital shelf monitoring for content, ratings, pricing, and availability
- Search rank and share-of-voice tracking at the keyword level
- Market share and competitor intelligence by category
- Multi-retailer dashboards spanning Amazon, Walmart, and global retailers
Best for
- Enterprise brands advertising across multiple retail media networks
- Agencies managing ecommerce media and operations at scale
- Teams that need profit-aware retail media optimization
Beginner notes
- Map your retailer accounts and product catalog first; the platform's value comes from connected media and shelf data, not media alone.
- Define profitability inputs like COGS and fees so reports reflect margin instead of just ROAS.
- Start with one or two retailers to learn the workflows before expanding across the full marketplace footprint.