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Retail Media

Koddi

Paid

Koddi is a commerce media technology platform that retailers, marketplaces, and travel sites use to build and operate their own sponsored-listing and onsite ad businesses. It provides the auction engine, advertiser self-service console, reporting APIs, and yield controls a brand needs to monetize search results, category pages, and product detail pages without building the ad server in-house. Koddi positions itself as white-label infrastructure, so the retailer keeps the customer relationship and data while Koddi runs the underlying bidding, pacing, and measurement machinery.

Monetizationretail media platformwhite-label ad techsponsored listingscommerce mediaonsite ads

What it does

Koddi supplies the back-end software a retailer or marketplace needs to launch a retail media network without engineering an ad server from scratch. The platform runs the real-time auction that decides which sponsored products appear in search results, category pages, and product detail pages, and it pairs that with an advertiser-facing console where brands set budgets, bids, and targeting. On the operator side, Koddi exposes yield controls, ad-density rules, reporting APIs, and billing so the retailer can balance ad revenue against shopper experience. Because it is white-label, the retailer keeps its brand, shopper data, and direct relationship with advertisers while Koddi handles bidding, pacing, attribution, and measurement infrastructure underneath.

Where it fits

It sits at the platform layer for operators building a retail media business, between the retailer's storefront and the brands buying sponsored placements.

Core features

  • Real-time auction engine for sponsored listings across search and browse pages
  • White-label advertiser self-service console with bidding and targeting
  • Yield management and ad-density controls to protect shopper experience
  • Reporting and billing APIs for operator monetization workflows
  • Closed-loop attribution tying ad exposure to on-site conversions
  • Support for retail, marketplace, and travel commerce media use cases

Best for

  • Retailers and marketplaces standing up their own retail media network
  • Travel and commerce platforms monetizing search and listing inventory

Beginner notes

  1. Koddi is infrastructure for the retailer side, not a tool individual sellers buy to advertise.
  2. Evaluate it against in-house build and rivals like Topsort and Criteo Retail Media on yield controls and integration effort.
  3. Plan for catalog, inventory, and conversion data feeds early — auction quality depends on clean product and sales data.
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