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Retail Media

Kroger Precision Marketing

Freemium

Kroger Precision Marketing is Kroger's retail media organization, powered by shopper data from its grocery businesses and loyalty relationships. It supports sponsored product, display, video, social, connected television, and programmatic activation, with closed-loop measurement designed to connect exposure with household purchasing behavior. The platform is best suited to consumer packaged goods and grocery brands that sell through Kroger banners and need audience planning, campaign execution, and sales reporting within one retail ecosystem.

Launchgrocery medialoyalty datacpg advertisingclosed-loop measurement

What it does

Kroger Precision Marketing is the retail media arm of Kroger, letting brands reach shoppers using purchase data from one of the largest grocery businesses in the United States. Advertisers can run on-site sponsored product placements across Kroger's digital storefront and extend campaigns off-site to social and programmatic channels, all targeted and measured against real first-party transaction data. Because targeting and closed-loop sales measurement are tied to actual store and online purchases, it is especially valuable for consumer packaged goods brands wanting to influence grocery decisions and prove incremental sales. Campaigns are managed through its self-service and managed-service options depending on spend and complexity.

Where it fits

Kroger Precision Marketing sits in the retail media layer, turning Kroger's shopper data into targeted on-site and off-site campaigns with sales measurement.

Core features

  • On-site sponsored product placements in Kroger's storefront
  • Off-site extension to social and programmatic channels
  • Targeting built on first-party grocery purchase data
  • Closed-loop measurement against real sales
  • Self-service and managed-service campaign options

Best for

  • CPG brands sold through Kroger banners
  • Advertisers needing sales-based campaign measurement
  • Teams wanting on-site and off-site grocery reach

Beginner notes

  1. Confirm your products are carried in Kroger banners first, since the platform's value is reaching that specific shopper base.
  2. Plan campaigns around the closed-loop sales reporting, which is the main reason brands choose retail media over generic display.
  3. Choose self-service versus managed service based on your spend level and internal capacity to run and optimize campaigns.
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Concepts behind this tool

Closed-Loop Measurement

Closed-loop measurement connects ad exposure directly to verified purchase data within the same retailer environment.

In-Store Retail Media

In-store retail media is advertising displayed inside physical store locations — on screens, shelf-edge displays, and audio systems — sold by retailers to brands as an extension of their media network.

New-to-Brand (NTB)

New-to-brand (NTB) is a retail media metric that measures what share of purchases attributed to an ad were made by customers who had not bought from that brand in the past 12 months.

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