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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Retail Media

Kroger Precision Marketing

Freemium

Kroger Precision Marketing is Kroger's retail media organization, powered by shopper data from its grocery businesses and loyalty relationships. It supports sponsored product, display, video, social, connected television, and programmatic activation, with closed-loop measurement designed to connect exposure with household purchasing behavior. The platform is best suited to consumer packaged goods and grocery brands that sell through Kroger banners and need audience planning, campaign execution, and sales reporting within one retail ecosystem.

Launchgrocery medialoyalty datacpg advertisingclosed-loop measurement
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Concepts behind this tool

Closed-Loop Measurement

Closed-loop measurement connects ad exposure directly to verified purchase data within the same retailer environment.

In-Store Retail Media

In-store retail media is advertising displayed inside physical store locations — on screens, shelf-edge displays, and audio systems — sold by retailers to brands as an extension of their media network.

New-to-Brand (NTB)

New-to-brand (NTB) is a retail media metric that measures what share of purchases attributed to an ad were made by customers who had not bought from that brand in the past 12 months.

More tools: Retail Media

Freemium

Amazon Ads

Amazon Ads is Amazon's advertising platform for reaching shoppers and audiences across its store, streaming properties, and the wider web. Its products include self-service sponsored ads, Brand Stores, display and video formats, measurement tools, and Amazon DSP, with reporting tied closely to shopping activity. It is most useful for marketplace sellers, retail brands, and agencies that need commerce-oriented campaigns from product discovery through purchase.

Retail Media
Freemium

Walmart Connect

Walmart Connect is Walmart's retail media platform for reaching shoppers across its digital properties and broader advertising ecosystem. Advertisers can run sponsored search, display, video, connected television, and offsite campaigns using Walmart purchase signals, then measure outcomes such as sales, new buyers, and return on ad spend. It is most relevant to brands and marketplace sellers that distribute through Walmart and need media activity tied closely to commerce results.

Retail Media
Freemium

Instacart Ads

Instacart Ads is Instacart's retail media platform for brands that want to influence grocery and convenience purchases near the point of sale. Its formats include sponsored products, display placements, promotions, and off-platform campaigns informed by shopping behavior across participating retailers, with reporting focused on product discovery and sales. It is especially useful for consumer packaged goods, food, beverage, household, and personal care marketers selling through the Instacart marketplace.

Retail Media