Ads Growth Tools
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Retail Media

Moloco Commerce Media

Paid

Moloco Commerce Media is a machine-learning platform that lets retailers, marketplaces, and delivery apps build and operate their own sponsored-ad businesses on first-party data. It powers auction-based sponsored product and display placements, optimizing bids and rankings with models trained on a retailer's own transaction and behavioral signals rather than third-party cookies. It suits commerce platforms with meaningful traffic that want monetization technology and automated bidding without building a full ad stack in-house, though results depend on catalog scale and clean first-party signals.

Launchretail media platformsponsored productsmachine learning biddingfirst-party data

What it does

Moloco Commerce Media gives retailers, marketplaces, and on-demand apps the technology to launch a retail media network on their own first-party data. Instead of reselling third-party audiences, it trains machine-learning models on a platform's transaction, search, and behavioral signals to rank and price sponsored placements in real time. Brands and third-party sellers bid into auctions for sponsored product and display slots, while the host platform keeps ownership of the shopper experience, data, and margin. Moloco handles the bidding, optimization, and measurement layer so the retailer does not have to build an ad server, auction engine, and data-science team from scratch. The payoff scales with catalog size and signal quality.

Where it fits

Moloco sits at the launch and monetization layer of a retail media network, turning a platform's owned audience and catalog into auction-based ad revenue.

Core features

  • Auction engine for sponsored product and display placements
  • ML bid and ranking optimization trained on first-party signals
  • Self-serve and managed buying interfaces for brands and sellers
  • Privacy-conscious targeting without third-party cookies
  • Reporting and attribution tied to on-platform conversions

Best for

  • Marketplaces and retailers launching a first-party ad business
  • Delivery and on-demand apps monetizing shopper traffic
  • Commerce platforms wanting ML bidding without building it in-house

Beginner notes

  1. The technology only performs as well as your first-party data, so invest in clean event and catalog feeds first.
  2. Decide ad density carefully — too many sponsored slots erodes the shopper experience that funds the network.
  3. Treat it as platform infrastructure, not a campaign tool; the buyers are the brands selling on your site.
Visit official website

More tools: Retail Media

Freemium

Amazon Ads

Amazon Ads is Amazon's advertising platform for reaching shoppers and audiences across its store, streaming properties, and the wider web. Its products include self-service sponsored ads, Brand Stores, display and video formats, measurement tools, and Amazon DSP, with reporting tied closely to shopping activity. It is most useful for marketplace sellers, retail brands, and agencies that need commerce-oriented campaigns from product discovery through purchase.

Retail Media
Freemium

Walmart Connect

Walmart Connect is Walmart's retail media platform for reaching shoppers across its digital properties and broader advertising ecosystem. Advertisers can run sponsored search, display, video, connected television, and offsite campaigns using Walmart purchase signals, then measure outcomes such as sales, new buyers, and return on ad spend. It is most relevant to brands and marketplace sellers that distribute through Walmart and need media activity tied closely to commerce results.

Retail Media
Freemium

Instacart Ads

Instacart Ads is Instacart's retail media platform for brands that want to influence grocery and convenience purchases near the point of sale. Its formats include sponsored products, display placements, promotions, and off-platform campaigns informed by shopping behavior across participating retailers, with reporting focused on product discovery and sales. It is especially useful for consumer packaged goods, food, beverage, household, and personal care marketers selling through the Instacart marketplace.

Retail Media