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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Retail Media

Perpetua

Paid

Perpetua is a commerce advertising platform for automating and optimizing campaigns across marketplaces and retail media networks. Teams define goals and constraints while its software manages bids, budgets, keywords, targeting, and pacing across supported channels, with reporting and intelligence tools for measuring performance and competitive position. It fits brands, sellers, and agencies running meaningful retail media spend that want rule-based and algorithmic optimization without surrendering strategic control over profitability, growth targets, or product priorities.

Optimizationretail media automationbid optimizationmarketplace advertisingcampaign analytics
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More tools: Retail Media

Freemium

Amazon Ads

Amazon Ads is Amazon's advertising platform for reaching shoppers and audiences across its store, streaming properties, and the wider web. Its products include self-service sponsored ads, Brand Stores, display and video formats, measurement tools, and Amazon DSP, with reporting tied closely to shopping activity. It is most useful for marketplace sellers, retail brands, and agencies that need commerce-oriented campaigns from product discovery through purchase.

Retail Media
Freemium

Walmart Connect

Walmart Connect is Walmart's retail media platform for reaching shoppers across its digital properties and broader advertising ecosystem. Advertisers can run sponsored search, display, video, connected television, and offsite campaigns using Walmart purchase signals, then measure outcomes such as sales, new buyers, and return on ad spend. It is most relevant to brands and marketplace sellers that distribute through Walmart and need media activity tied closely to commerce results.

Retail Media
Freemium

Instacart Ads

Instacart Ads is Instacart's retail media platform for brands that want to influence grocery and convenience purchases near the point of sale. Its formats include sponsored products, display placements, promotions, and off-platform campaigns informed by shopping behavior across participating retailers, with reporting focused on product discovery and sales. It is especially useful for consumer packaged goods, food, beverage, household, and personal care marketers selling through the Instacart marketplace.

Retail Media