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Retail Media

Perpetua

Paid

Perpetua is a commerce advertising platform for automating and optimizing campaigns across marketplaces and retail media networks. Teams define goals and constraints while its software manages bids, budgets, keywords, targeting, and pacing across supported channels, with reporting and intelligence tools for measuring performance and competitive position. It fits brands, sellers, and agencies running meaningful retail media spend that want rule-based and algorithmic optimization without surrendering strategic control over profitability, growth targets, or product priorities.

Optimizationretail media automationbid optimizationmarketplace advertisingcampaign analytics

What it does

Perpetua is a commerce advertising platform for automating and optimizing campaigns across marketplaces and retail media networks. Instead of manually adjusting bids and budgets, teams set goals such as a target ACoS or growth objective and the software adjusts keyword bids, dayparting, and budget allocation toward them. It spans Amazon, Walmart, Instacart, and other retail networks, adds DSP management, and layers on reporting and competitive intelligence so brands and agencies can see share and trends in one place. The aim is to run profitable sponsored-product, brand, and display campaigns at scale without an analyst rebuilding spreadsheets every day.

Where it fits

Perpetua sits at the optimization layer of retail media, automating execution on top of the marketplaces' native ad consoles.

Core features

  • Goal-based automation for bids, budgets, and dayparting
  • Coverage across Amazon, Walmart, Instacart, and other retail networks
  • Sponsored product, brand, and display campaign management
  • Retail DSP campaign control alongside sponsored ads
  • Reporting and competitive intelligence dashboards

Best for

  • Brands scaling sponsored ads across multiple retail networks
  • Agencies managing many marketplace accounts to ACoS targets
  • Teams replacing manual bid spreadsheets with goal-driven automation

Beginner notes

  1. Set realistic ACoS or efficiency targets, because automation chases the goal you give it, including a bad one.
  2. Keep clean campaign structure, since automated bidding works best when ad groups and keywords are well organized.
  3. Review automated changes weekly at first to learn the logic before trusting it on larger budgets.
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