Ads Growth Tools
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Retail Media

Rithum

Paid

Rithum is a commerce network and technology platform formed from CommerceHub, ChannelAdvisor, and related businesses, with ChannelAdvisor no longer operating as the standalone company name. It helps brands, retailers, and suppliers manage marketplace listings, product data, orders, fulfillment connections, retail media, and performance across a broad partner network. The platform fits established multichannel commerce organizations that need enterprise integrations and managed operations, while users following older ChannelAdvisor documentation should map those workflows to current Rithum products.

Setupmultichannel commercemarketplace managementproduct datarithum

What it does

Rithum is an enterprise commerce network and technology platform created by combining CommerceHub, ChannelAdvisor, and related businesses, so the ChannelAdvisor brand no longer operates as a standalone company. It helps brands, retailers, and suppliers list and sell products across marketplaces, manage product data and orders, connect fulfillment and dropship partners, run retail media, and measure performance across a large network of trading partners. The platform targets established multichannel organizations that need deep integrations, managed operations, and scale rather than a lightweight tool. Teams following older ChannelAdvisor documentation should map those marketplace, feed, and advertising workflows to the equivalent products inside Rithum.

Where it fits

Rithum sits as a multichannel commerce hub connecting brand and retailer inventory to marketplaces, fulfillment partners, and retail-media demand.

Core features

  • Marketplace listing and management across many channels
  • Product-data and feed management
  • Order, fulfillment, and dropship connections
  • Retail media and advertising management
  • Performance analytics across the partner network
  • Enterprise integrations and managed-service options

Best for

  • Established brands and retailers selling on many marketplaces
  • Suppliers needing dropship and fulfillment connections
  • Teams migrating from legacy ChannelAdvisor workflows

Beginner notes

  1. Map old ChannelAdvisor terms to current Rithum products before relying on legacy guides.
  2. Scope which modules you actually need — the platform is broad and priced for enterprise use.
  3. Clean and structure your product data early; feed quality drives marketplace visibility and ad performance.
Visit official website

More tools: Retail Media

Freemium

Amazon Ads

Amazon Ads is Amazon's advertising platform for reaching shoppers and audiences across its store, streaming properties, and the wider web. Its products include self-service sponsored ads, Brand Stores, display and video formats, measurement tools, and Amazon DSP, with reporting tied closely to shopping activity. It is most useful for marketplace sellers, retail brands, and agencies that need commerce-oriented campaigns from product discovery through purchase.

Retail Media
Freemium

Walmart Connect

Walmart Connect is Walmart's retail media platform for reaching shoppers across its digital properties and broader advertising ecosystem. Advertisers can run sponsored search, display, video, connected television, and offsite campaigns using Walmart purchase signals, then measure outcomes such as sales, new buyers, and return on ad spend. It is most relevant to brands and marketplace sellers that distribute through Walmart and need media activity tied closely to commerce results.

Retail Media
Freemium

Instacart Ads

Instacart Ads is Instacart's retail media platform for brands that want to influence grocery and convenience purchases near the point of sale. Its formats include sponsored products, display placements, promotions, and off-platform campaigns informed by shopping behavior across participating retailers, with reporting focused on product discovery and sales. It is especially useful for consumer packaged goods, food, beverage, household, and personal care marketers selling through the Instacart marketplace.

Retail Media