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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Retail Media

Skai

Paid

Skai is an enterprise advertising platform for planning, activating, optimizing, and measuring campaigns across commerce media, paid search, and social channels. It provides centralized workflows, automated bidding and budgeting, experimentation, reporting, forecasting, and governance across major publishers and retail networks, allowing teams to coordinate investment without losing channel-level controls. It is designed for large brands and agencies with complex portfolios, multiple markets, and enough media spend to benefit from cross-channel operations and advanced automation.

Analyticsenterprise advertisingcommerce mediacross-channel managementcampaign automation

What it does

Skai (formerly Kenshoo) is an omnichannel marketing platform that unifies paid search, social, retail media, and app campaigns under one budgeting and optimization layer. Brands and agencies use it to plan budgets across channels, automate bidding, manage thousands of keywords and product ads, and pull cross-channel performance into shared dashboards. Its retail-media module connects to Amazon, Walmart, and dozens of other retailers so commerce teams can manage sponsored-product and display campaigns alongside Google and Meta. Skai layers AI recommendations, creative testing, and competitive intelligence on top, positioning itself for large advertisers that want one workflow instead of stitching point tools together.

Where it fits

Acts as the cross-channel command center for large paid-media teams spanning search, social, and retail media.

Core features

  • Unified management of search, social, retail media, and app campaigns
  • Retail-media connectors for Amazon, Walmart, and many retailers
  • Portfolio bidding and automated budget allocation
  • Cross-channel reporting and shared performance dashboards
  • AI optimization and creative testing recommendations
  • Competitive and category intelligence add-ons

Best for

  • Enterprise advertisers managing many channels in one workflow
  • Commerce teams scaling retail media alongside search and social
  • Agencies needing consolidated cross-account reporting

Beginner notes

  1. Decide which channels you'll actually consolidate before buying — Skai's value comes from breadth, not single-channel use.
  2. Set portfolio bidding goals per channel rather than copying one target everywhere.
  3. Lean on the retail-media connectors to standardize naming and reporting across retailers from day one.
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