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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Retail Media

Target Roundel

Freemium

Roundel is Target's retail media business, connecting advertisers with Target shoppers through onsite, offsite, social, search, video, and connected television placements. Campaign planning and measurement use Target's commerce relationships and purchase signals to build audiences, personalize messages, and evaluate sales impact across channels. It fits established consumer brands and agency teams that sell through Target and want coordinated media programs around launches, seasonal moments, category growth, or household acquisition.

Launchtarget advertisingretail mediashopper audiencessales measurement
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Concepts behind this tool

Sponsored Product Ads

Sponsored product ads are pay-per-click listings that appear alongside organic results on a retailer's search and category pages.

Commerce Media

Commerce media is advertising that uses shopping intent and purchase data to target buyers throughout their path to purchase, spanning retailer networks, financial data, and marketplace inventory.

In-Store Retail Media

In-store retail media is advertising displayed inside physical store locations — on screens, shelf-edge displays, and audio systems — sold by retailers to brands as an extension of their media network.

New-to-Brand (NTB)

New-to-brand (NTB) is a retail media metric that measures what share of purchases attributed to an ad were made by customers who had not bought from that brand in the past 12 months.

More tools: Retail Media

Freemium

Amazon Ads

Amazon Ads is Amazon's advertising platform for reaching shoppers and audiences across its store, streaming properties, and the wider web. Its products include self-service sponsored ads, Brand Stores, display and video formats, measurement tools, and Amazon DSP, with reporting tied closely to shopping activity. It is most useful for marketplace sellers, retail brands, and agencies that need commerce-oriented campaigns from product discovery through purchase.

Retail Media
Freemium

Walmart Connect

Walmart Connect is Walmart's retail media platform for reaching shoppers across its digital properties and broader advertising ecosystem. Advertisers can run sponsored search, display, video, connected television, and offsite campaigns using Walmart purchase signals, then measure outcomes such as sales, new buyers, and return on ad spend. It is most relevant to brands and marketplace sellers that distribute through Walmart and need media activity tied closely to commerce results.

Retail Media
Freemium

Instacart Ads

Instacart Ads is Instacart's retail media platform for brands that want to influence grocery and convenience purchases near the point of sale. Its formats include sponsored products, display placements, promotions, and off-platform campaigns informed by shopping behavior across participating retailers, with reporting focused on product discovery and sales. It is especially useful for consumer packaged goods, food, beverage, household, and personal care marketers selling through the Instacart marketplace.

Retail Media