TikTok Ads

TikTok Creator Marketplace

Free

TikTok Creator Marketplace was TikTok's official brand-creator discovery and collaboration product, and its core workflow has moved to TikTok One Creator Marketplace. The current platform lets eligible advertisers search creator information by region, evaluate potential partners, manage projects, request or receive branded content, and prepare assets for organic use or Spark Ads under agreed permissions. It is relevant to brands and agencies building creator-led campaigns that need structured sourcing, communication, authorization, and performance review.

Creativetiktok onecreator marketplaceinfluencer partnershipsbranded content

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More tools: TikTok Ads

Free

TikTok Ads Manager

TikTok Ads Manager is TikTok's self-service platform for creating, delivering, and measuring paid campaigns. It provides campaign, ad group, and ad controls for objectives, audiences, placements, budgets, bidding, schedules, creative, tracking, and reporting across supported TikTok advertising inventory. It is the core workspace for performance marketers and agencies that need to launch TikTok media, inspect delivery, compare creative results, manage account structure, and connect measurement or catalog resources.

TikTok Ads

Free

TikTok Creative Center

TikTok Creative Center is TikTok's public research and inspiration hub for advertising creative and platform trends. It surfaces examples such as top ads, popular hashtags, songs, creators, videos, trend stories, industry insights, and selected creative tools, with filters that vary by market and feature. It helps marketers study native visual patterns, hooks, formats, and emerging topics before briefing production, while its examples should inform original work rather than be copied as guaranteed performance formulas.

TikTok Ads

Free

TikTok Pixel

TikTok Pixel is TikTok's browser-side code for collecting website events and connecting them with advertising activity. It supports standard and custom events used in campaign reporting, conversion optimization, retargeting, and audience creation, with setup and diagnostics managed through TikTok's event tools. It is a foundational measurement component for website advertisers and can be paired with Events API, consent controls, matching parameters, and deduplication to improve event coverage and data quality.

TikTok Ads