TikTok Ads

TikTok Events API

Free

TikTok Events API is TikTok's server-to-server method for sharing advertising and conversion events from business-controlled systems or approved partners. It can complement TikTok Pixel by improving event coverage, transmitting selected parameters, supporting matching, and using shared identifiers to deduplicate corresponding browser and server events. It is intended for advertisers with technical or partner support who need more resilient measurement and signal governance, especially when browser collection alone misses important website actions.

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TikTok Pixel

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TikTok Ads