TikTok Ads

TikTok Shop Ads

Paid

TikTok Shop Ads is TikTok's commerce advertising offering for promoting products sold through TikTok Shop. Since July 2025, GMV Max has become the default and only supported campaign type for new Shop Ads using TikTok Shop as the sales destination, automating product, creative, audience, and placement decisions toward channel-level return goals. It is built for eligible sellers with connected shops, reliable product operations, authorized content, and enough margin to manage target ROI and total sales economics.

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More tools: TikTok Ads

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TikTok Ads Manager

TikTok Ads Manager is TikTok's self-service platform for creating, delivering, and measuring paid campaigns. It provides campaign, ad group, and ad controls for objectives, audiences, placements, budgets, bidding, schedules, creative, tracking, and reporting across supported TikTok advertising inventory. It is the core workspace for performance marketers and agencies that need to launch TikTok media, inspect delivery, compare creative results, manage account structure, and connect measurement or catalog resources.

TikTok Ads

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TikTok Creative Center

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TikTok Ads

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TikTok Pixel

TikTok Pixel is TikTok's browser-side code for collecting website events and connecting them with advertising activity. It supports standard and custom events used in campaign reporting, conversion optimization, retargeting, and audience creation, with setup and diagnostics managed through TikTok's event tools. It is a foundational measurement component for website advertisers and can be paired with Events API, consent controls, matching parameters, and deduplication to improve event coverage and data quality.

TikTok Ads