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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

TikTok Ads

TikTok Smart+

Paid

TikTok Smart+ is TikTok's AI-powered campaign experience for automating major parts of performance advertising setup and delivery. It can simplify campaign structure and use platform signals across audience targeting, optimization, bidding, and creative selection for supported objectives, while advertisers provide goals, budgets, assets, destinations, and measurement inputs. It suits teams seeking faster campaign operation and broader algorithmic delivery, provided conversion tracking, creative variety, economics, exclusions, and reporting are actively monitored.

Launchsmart+ campaignscampaign automationai optimizationperformance advertising
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More tools: TikTok Ads

Free

TikTok Ads Manager

TikTok Ads Manager is TikTok's self-service platform for creating, delivering, and measuring paid campaigns. It provides campaign, ad group, and ad controls for objectives, audiences, placements, budgets, bidding, schedules, creative, tracking, and reporting across supported TikTok advertising inventory. It is the core workspace for performance marketers and agencies that need to launch TikTok media, inspect delivery, compare creative results, manage account structure, and connect measurement or catalog resources.

TikTok Ads
Free

TikTok Creative Center

TikTok Creative Center is TikTok's public research and inspiration hub for advertising creative and platform trends. It surfaces examples such as top ads, popular hashtags, songs, creators, videos, trend stories, industry insights, and selected creative tools, with filters that vary by market and feature. It helps marketers study native visual patterns, hooks, formats, and emerging topics before briefing production, while its examples should inform original work rather than be copied as guaranteed performance formulas.

TikTok Ads
Free

TikTok Pixel

TikTok Pixel is TikTok's browser-side code for collecting website events and connecting them with advertising activity. It supports standard and custom events used in campaign reporting, conversion optimization, retargeting, and audience creation, with setup and diagnostics managed through TikTok's event tools. It is a foundational measurement component for website advertisers and can be paired with Events API, consent controls, matching parameters, and deduplication to improve event coverage and data quality.

TikTok Ads