Affiliate Marketing
PartnerStack
PartnerStack is a partner ecosystem platform and marketplace focused on business-to-business software companies. Vendors can recruit, onboard, enable, track, reward, and pay affiliate, referral, reseller, and other partners, while approved partners discover programs and manage links, training, earnings, and payouts across multiple SaaS brands from one account. It fits software businesses that want both partner relationship management and access to an existing network, plus publishers or consultants whose audiences actively buy business software rather than general consumer products.
What it does
PartnerStack is a partner ecosystem platform specialized in B2B SaaS, handling affiliate, referral, and reseller motions in one system. Software vendors use it to recruit partners from its marketplace, onboard them with training and assets, generate tracked links and coupon codes, attribute signups and revenue through CRM and billing integrations, and automate commission payouts including recurring revenue shares, which matter for subscription pricing. Partners get one dashboard for links, performance, and consolidated payouts across all the SaaS programs they join. The two-sided marketplace is the differentiator: vendors gain access to a network of partners who actively promote business software, rather than starting recruitment from zero.
Where it fits
PartnerStack acts as the program infrastructure of the B2B affiliate channel, connecting SaaS vendors with partners that consumer networks do not reach.
Core features
- Affiliate, referral, and reseller program management
- Marketplace of B2B-focused partners
- Recurring and multi-tier commission automation
- CRM and billing integrations for revenue attribution
- Consolidated partner dashboard and payouts
Best for
- B2B SaaS companies launching or scaling partner programs
- Agencies and consultants monetizing software recommendations
- Content publishers whose audiences buy business software
Beginner notes
- Recurring commissions compound slowly, so model partner earnings on retention curves rather than first-month revenue.
- Vendors should prepare onboarding content and assets before recruiting, because partner activation, not signup count, determines program revenue.
- Publishers should check each program's attribution window and payout terms, as they differ significantly between vendors on the same platform.