Ads Growth Tools
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Affiliate Marketing

Rakuten Advertising

Freemium

Rakuten Advertising is a global affiliate network and performance marketing business within Rakuten. It connects advertisers with publishers, creators, loyalty partners, content sites, and other partner types, providing recruitment, tracking, commissioning, payments, reporting, optimization, and managed strategy through its network and Affiliate Intelligence products. It is best suited to established brands and publishers seeking recognizable international partnerships and hands-on support, while acceptance, commercial terms, attribution, and permitted promotion methods remain specific to each advertiser relationship.

Monetizationaffiliate networkperformance marketingpublisher partnershipsglobal brands

What it does

Rakuten Advertising operates one of the oldest and largest global affiliate networks, connecting major retail and travel brands with publishers, creators, loyalty programs, and content sites. For advertisers, it provides partner recruitment and vetting, tracking and commissioning infrastructure, flexible commission structures including dynamic and multi-touch arrangements, brand safety monitoring, and managed account strategy. For publishers, it offers access to recognizable international brands, consolidated tracking and payments across programs, and reporting on clicks, conversions, and earnings. Its Affiliate Intelligence products add AI-assisted partner discovery and optimization. The network skews toward established brands and larger publishers, with acceptance into individual programs decided by each advertiser.

Where it fits

Rakuten Advertising is a network-tier intermediary in the affiliate channel, handling tracking, commissioning, and payments between advertisers and publishers.

Core features

  • Global affiliate network with major retail and travel brands
  • Flexible commissioning including dynamic structures
  • Partner discovery and AI-assisted optimization
  • Consolidated tracking, reporting, and payments
  • Managed service and strategy support

Best for

  • Established brands running international affiliate programs
  • Publishers and creators seeking recognizable advertisers
  • Loyalty and cashback platforms with large audiences

Beginner notes

  1. Each advertiser approves publishers individually, so a network account does not guarantee access to its attractive programs.
  2. Commission terms, cookie windows, and attribution rules vary per program; read them before prioritizing which merchants to promote.
  3. Smaller publishers may find better economics in newer SaaS-focused networks, since this one is built around established retail relationships.
Visit official website

Concepts behind this tool

Affiliate Marketing

Affiliate marketing is a performance-based arrangement where publishers earn a commission for each sale or lead they refer to a brand.

Affiliate Attribution

Affiliate attribution determines which publisher receives credit for a conversion when multiple affiliates touched the customer's journey.

Affiliate Fraud

Affiliate fraud is activity by bad-faith publishers that generates artificial commission payouts without delivering genuine buyer intent.

Affiliate Network

An affiliate network is a marketplace that connects brands with publishers, providing shared tracking, payment, and compliance infrastructure for performance-based partnerships.

EPC (Earnings Per Click)

Earnings per click (EPC) is the average commission a publisher earns per affiliate link click, used to compare programs and forecast revenue before committing to a promotion.

Brand Bidding

Brand bidding is when affiliates bid on an advertiser's brand name in paid search, intercepting organic brand traffic to collect commissions on conversions that would likely have occurred without them.

More tools: Affiliate Marketing

Freemium

PartnerStack

PartnerStack is a partner ecosystem platform and marketplace focused on business-to-business software companies. Vendors can recruit, onboard, enable, track, reward, and pay affiliate, referral, reseller, and other partners, while approved partners discover programs and manage links, training, earnings, and payouts across multiple SaaS brands from one account. It fits software businesses that want both partner relationship management and access to an existing network, plus publishers or consultants whose audiences actively buy business software rather than general consumer products.

Affiliate Marketing
Paid

Partnerize

Partnerize is an enterprise affiliate automation and partnership management platform for brands, agencies, affiliates, and influencers. It supports partner discovery and recruitment, flexible tracking and attribution, dynamic commissioning, fraud and compliance controls, campaign workflows, payments, reporting, optimization, and integration with ecommerce and marketing systems across international programs. It is best for larger organizations with complex partner portfolios, multiple markets, and customized commercial rules that need more control than a simple affiliate network, while still requiring internal strategy and relationship management.

Affiliate Marketing
Paid

Everflow

Everflow is a partner marketing and performance tracking platform for brands, networks, agencies, and other revenue teams. It tracks affiliates, influencers, media buyers, referrals, offline partners, coupon codes, QR codes, impressions, clicks, and conversions through first-party and server-side methods, while providing partner management, marketplace discovery, fraud controls, payouts, reporting, and optimization tools. It suits organizations that need flexible measurement across several partner and paid channels and have the operational resources to configure attribution, event validation, commercial terms, and integrations correctly.

Affiliate Marketing