Creative Intelligence
AdSpy
AdSpy is one of the largest searchable databases of Facebook and Instagram ads, indexing hundreds of millions of creatives from advertisers worldwide. Marketers search by keyword, advertiser, landing-page domain, demographic targeting, or engagement to uncover winning angles, gauge ad longevity, and read comment sentiment that hints at what is actually converting. It is widely used by ecommerce sellers, media buyers, and agencies for competitive research before launch.
What it does
AdSpy is a competitive ad-intelligence search engine focused on Facebook and Instagram. It continuously crawls and indexes ads from advertisers across many countries, letting users run granular queries by keyword in ad text, advertiser name, landing-page domain, page likes, gender or age targeting, country, and engagement counts. Results show how long an ad has been running, the comments and reactions it has collected, and links to the creative and destination page, all of which help marketers infer which offers and hooks are converting. Sellers and media buyers use it to reverse-engineer competitor funnels, find proven angles in a niche, and build swipe files before producing their own ads, rather than guessing at what creative direction to test next.
Where it fits
AdSpy lives in the research stage, informing creative and offer decisions before campaigns are produced and launched.
Core features
- Massive searchable database of Facebook and Instagram ads
- Filters by keyword, advertiser, domain, demographics, and country
- Engagement and ad-longevity signals to spot winners
- Comment and reaction sentiment for each ad
- Landing-page and funnel discovery from live ads
- Saved searches and swipe-file organization
Best for
- Ecommerce and dropshipping sellers researching offers
- Media buyers reverse-engineering competitor funnels
- Agencies building creative swipe files for a niche
Beginner notes
- Sort by ad longevity and engagement to separate long-running winners from short-lived tests.
- Search by competitor landing-page domain to map their full funnel, not just a single ad.
- Read the comments on top ads to gauge real audience objections and desire before writing your own copy.