Ads Growth Tools
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path
SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Creative Intelligence

Figma

Freemium

Figma is a collaborative interface design platform used to create, review, prototype, and hand off digital experiences in a shared workspace. Marketing and product teams can build landing pages, ad layouts, design systems, interactive prototypes, and reusable components while gathering comments and maintaining version history across browser and desktop applications. It is best for teams that need precise brand execution and close designer collaboration; finished advertising assets may still require export, animation, video, or production tools outside Figma.

Creativeinterface designdesign collaborationprototypinglanding pages

What it does

Figma is the standard collaborative design platform for digital product and brand work. Designs live in cloud files where any number of people can view, comment, or edit simultaneously, eliminating version-file chaos. For marketing teams it covers landing page design, ad layout systems, and brand asset management: components and design systems encode brand rules into reusable elements, so a button or card changed once updates everywhere. Prototyping links frames into clickable flows for stakeholder review before development, and Dev Mode hands measurements and assets to engineers. Auto layout makes designs responsive to content changes. FigJam adds whiteboarding. The free tier supports small teams; organization tiers add design system governance.

Where it fits

Figma anchors the creative stage for precision design work, upstream of development handoff and complementary to volume tools like Canva.

Core features

  • Real-time multiplayer design and commenting
  • Components and design systems for reusable brand elements
  • Clickable prototyping for stakeholder review
  • Dev Mode for engineering handoff
  • Auto layout for responsive design behavior

Best for

  • Teams designing landing pages and product experiences together
  • Brands maintaining design systems across many assets
  • Marketing and product groups needing tight designer collaboration

Beginner notes

  1. Marketers collaborating with designers mostly need commenting and viewing, which are free and require no design skills.
  2. Build or adopt a component library early, because consistency compounds; pages assembled from components stay on-brand by construction.
  3. Finished ad assets often still need export and post-processing elsewhere, as Figma is a design tool, not a video or animation production suite.
Visit official website

More tools: Creative Intelligence

Free

LinkedIn Ads Library

LinkedIn Ads Library is LinkedIn's public transparency database for reviewing advertisements shown on its professional network. Users can search by advertiser, payer, keyword, country, and date, then inspect creative, copy, format, impression ranges, targeting details, and other disclosures available for each ad without needing an advertising account. It is useful for B2B marketers, researchers, and compliance teams studying active messaging or competitor patterns, although it does not provide campaign performance, spend, or conversion results.

Creative Intelligence
Free

Pinterest Trends

Pinterest Trends is Pinterest's public research tool for exploring how search and engagement interest changes across topics, keywords, demographics, and regions. It visualizes historical patterns, seasonality, related terms, and emerging ideas, with shopping-focused views available in supported markets to help teams understand when audiences begin planning. It is most useful for creative strategists, content planners, and advertisers in visual categories who need to time campaigns and shape concepts around demonstrated Pinterest behavior rather than broad web search demand.

Creative Intelligence
Free

Snapchat Trends

Snapchat Trends is Snap's public trend discovery surface for examining popular words, phrases, and themes appearing within public Snapchat content. It can help marketers compare relative interest, review example Snaps, and identify language or cultural signals associated with Snapchat's audience, though access and available views may vary by market and product changes. It is best used as directional creative research alongside current Snap audience insights, campaign data, and broader cultural analysis rather than as a standalone forecasting or measurement platform.

Creative Intelligence