Creative Intelligence
Smartly
Smartly is a creative and media platform that automates the production, testing, and scaling of social and digital ads across Meta, TikTok, Pinterest, Snap, and other channels. Teams build template-driven creative that auto-populates from product feeds, then let the platform generate hundreds of variants, run experiments, and shift budget toward winners. It pairs creative automation with media buying and reporting in one place, helping performance teams move from manual asset handoffs to a continuous production-to-optimization loop.
What it does
Smartly connects creative production to media buying so performance teams stop hand-assembling ads one at a time. Designers build flexible templates that pull copy, pricing, and imagery from product catalogs or data feeds, and the platform spins those into hundreds of localized, personalized variants automatically. From the same workspace teams launch and manage campaigns across Meta, TikTok, Pinterest, Snap, and other networks, run structured creative experiments, and let automated rules reallocate spend toward the variants and audiences that perform. Built-in reporting ties creative attributes back to results, so insights about hooks, formats, and messaging feed the next production round. The net effect is a faster, repeatable loop from asset creation through optimization, valuable for catalog-heavy advertisers and global brands managing many markets at once.
Where it fits
Sits between your creative team and the ad platforms, automating asset production and the media buying that distributes them.
Core features
- Template- and feed-driven dynamic creative generation
- Cross-channel publishing to Meta, TikTok, Pinterest, Snap and more
- Automated creative testing and budget reallocation rules
- Bulk localization and personalization at scale
- Unified creative and media reporting
Best for
- Catalog and ecommerce advertisers needing many creative variants
- Global teams managing campaigns across markets and channels
Beginner notes
- Get your product feed clean and structured first — it drives the quality of every generated variant
- Start with one channel and a single template before expanding cross-network
- Define clear naming and tagging so creative reporting can attribute wins to specific elements