Creative Intelligence
Synthesia
Synthesia is an AI video creation platform that turns scripts into presenter-led videos using lifelike digital avatars and synthetic voices in over a hundred languages. Marketing and enablement teams paste text, pick an avatar and template, and the tool generates a narrated, on-brand video without cameras, studios, or voice actors. It also supports custom avatars cloned from consented footage, brand kits, screen recordings, and one-click translation of existing videos for localized ad variations, explainers, and training.
What it does
Synthesia generates spoken-word video from text. You write or paste a script, pick one of its stock or custom digital avatars, choose a voice and language, and the platform renders a presenter delivering your words with matching lip movement on a branded layout. There are no cameras, actors, or editing timelines to manage, and revisions are as simple as editing the script and re-rendering. It clones bespoke avatars from consented footage, applies brand kits and templates, layers in screen recordings and slides, and can translate a finished video into many languages at once. Teams reach for it when they need many video variations, fast localization, or frequent content updates without booking a studio shoot each time.
Where it fits
It sits at the creative production stage, replacing studio shoots for narrated video so teams can scale variations and translations of an asset quickly.
Core features
- Text-to-video rendering with lifelike AI avatars and lip sync
- Synthetic voices and one-click translation across 100+ languages
- Custom avatars cloned from consented real footage
- Brand kits, templates, screen recording, and slide imports
- Script-based editing so revisions just mean re-rendering
- Collaboration and sharing for review before publishing
Best for
- Teams producing many localized ad or explainer variations cheaply
- Enablement and training groups updating video content frequently
- Marketers testing presenter scripts without studio production
Beginner notes
- Get written consent before cloning anyone's likeness or voice into a custom avatar.
- Disclose AI-generated presenters where platform policies or local rules require it.
- Proofread scripts for pronunciation and pacing — avatars read exactly what you type, errors and all.