Programmatic

Adobe Advertising

Paid

Adobe Advertising is Adobe's enterprise media buying and optimization platform, including a demand-side platform plus search, social, commerce, and creative capabilities. Its DSP centralizes inventory purchasing across display, video, connected television, and other supported formats, while integrations with Adobe Analytics, Customer Journey Analytics, Real-Time CDP, and Experience Manager connect audience, measurement, and creative workflows. It is best for large organizations already invested in Adobe Experience Cloud that need paid media tied closely to governed customer data and onsite outcomes.

Launchdemand-side platformadobe experience cloudmedia optimizationenterprise advertising

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More tools: Programmatic

Paid

The Trade Desk

The Trade Desk is an independent demand-side platform built for advertisers and agencies buying media across the open internet. Its Kokai experience supports audience planning, first-party data activation, real-time bidding, campaign optimization, measurement, and access to channels including connected television, video, audio, display, native, mobile, and digital out of home. It fits sophisticated media teams that want cross-channel control and transparent decisioning outside the largest consumer platform advertising systems.

Programmatic

Paid

Google DV360

Display and Video 360 is Google's enterprise demand-side platform within Google Marketing Platform. It combines campaign planning, creative management, audience and inventory controls, automated bidding, frequency management, reporting, and deal workflows across display, video, connected television, audio, digital out of home, and other supported inventory, including Google properties. It is designed for agencies and larger advertisers that need governed multi-user media buying, especially when Campaign Manager 360, Google Analytics, and broader Google advertising data are already central to operations.

Programmatic

Paid

Amazon DSP

Amazon DSP is Amazon Ads' demand-side platform for programmatically buying advertising on Amazon properties and eligible external inventory. It uses Amazon shopping, streaming, and media signals for audience planning and measurement, while supporting display, video, audio, connected television, and other formats through self-service or managed arrangements depending on access. It is most useful to brands and agencies that need commerce-oriented reach and outcome analysis, whether or not the advertised products are sold directly on Amazon.

Programmatic