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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Programmatic

CHEQ

Paid

CHEQ is a marketing security and invalid-traffic platform for protecting acquisition funnels, analytics, websites, and customer data. It identifies bots, click farms, scrapers, automated agents, fraudulent users, and other interactions unlikely to represent genuine prospects, then provides analysis, blocking, audience exclusions, and integrations for advertising, analytics, CRM, and form workflows. It fits performance marketing and revenue teams that suspect paid traffic or lead pipelines are being distorted and need controls extending beyond the fraud credits offered by individual advertising platforms.

Analyticsinvalid trafficmarketing securitybot detectiondata quality

What it does

CHEQ protects the full go-to-market funnel from invalid and malicious traffic rather than just ad impressions. It analyzes every visitor in real time using hundreds of cybersecurity tests to separate genuine humans from bots, click farms, scrapers, and automated agents, then blocks or flags the bad ones before they waste ad budget, pollute analytics, fill forms with junk leads, or trigger fraudulent clicks. Marketing, security, and revenue teams deploy CHEQ across paid media, websites, lead forms, and conversion events to keep spend efficient and data trustworthy. The platform also supports privacy and consent enforcement, giving a single layer that guards acquisition, measurement, and customer data quality.

Where it fits

It runs as a protection layer across ads, web, and forms, filtering invalid traffic before it reaches budgets, analytics, or the CRM.

Core features

  • Real-time bot and invalid-traffic detection using hundreds of cybersecurity signals
  • Paid-marketing protection that blocks fraudulent clicks before budget is spent
  • Analytics and lead-form filtering to keep funnels and data clean
  • Account- and event-level fraud prevention for conversions and signups
  • Privacy and consent enforcement layered onto the same traffic inspection
  • Dashboards quantifying blocked traffic and recovered ad spend

Best for

  • Performance teams cutting wasted spend from bots and click fraud
  • Analytics owners who need human-only traffic in their reports
  • Security and RevOps teams guarding lead forms and conversion events

Beginner notes

  1. Begin in monitoring mode to size your invalid-traffic problem before switching on active blocking.
  2. Connect CHEQ to your ad platforms so fraudulent clicks can be excluded and audiences kept clean.
  3. Use the blocked-traffic reports to justify budget reallocation rather than just trimming totals.
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Concepts behind this tool

Invalid Traffic (IVT)

Invalid traffic is any ad impression or click generated by bots, fraud, or non-human activity rather than a real, interested person.

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