Programmatic
Confiant
Confiant is an advertising security, quality, and privacy platform serving publishers, advertising technology companies, and marketplaces. Its products inspect creatives and delivery behavior, identify malicious code, scams, redirects, offensive or low-quality ads, and privacy risks, and support real-time blocking, incident investigation, policy controls, and threat intelligence across programmatic supply. It is best for organizations responsible for user-facing ad inventory that need to prevent bad ads without manually reviewing every creative or unnecessarily suppressing legitimate revenue.
What it does
Confiant scans the creative and behavioral layer of programmatic advertising to catch threats that slip past standard quality controls. It inspects every rendered ad for malware, forced redirects, cloaked payloads, deceptive landing pages, and policy or privacy violations, then blocks offending creatives before they reach a user's screen. Publishers, SSPs, and exchanges use it to protect audiences and revenue, while buy-side teams use it to verify that their demand partners are clean. Confiant assigns reputation scores to advertisers and buyers, surfaces forensic detail on each incident, and feeds real-time blocking rules so a single bad creative cannot propagate across inventory.
Where it fits
It sits in the programmatic delivery path as a security and quality gate between demand sources and the rendered ad slot.
Core features
- Real-time creative scanning that blocks malware, auto-redirects, and cloaked ads before render
- Advertiser and buyer reputation scoring across the supply chain
- Landing-page and privacy-compliance checks for deceptive or policy-violating destinations
- Forensic incident reports with payload capture for security investigation
- Demand-side verification so buyers confirm their partners deliver clean inventory
- Configurable blocking rules that propagate across exchanges and SSP integrations
Best for
- Publishers and SSPs protecting users from malvertising and revenue loss
- Exchanges policing creative quality across many demand sources
- Buy-side teams verifying demand-partner integrity and brand safety
Beginner notes
- Start by understanding the difference between ad fraud (fake traffic) and ad security (malicious creatives) — Confiant focuses on the latter.
- Review the forensic reports to learn which demand partners repeatedly send bad creatives, then tighten rules for them.
- Pair creative-security blocking with an invalid-traffic vendor, since the two cover different threat types.