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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Programmatic

Human Security

Paid

HUMAN Security is a cybersecurity and fraud prevention company that protects advertising, applications, accounts, and transactions from automated abuse. Its platform uses behavioral, device, network, and threat intelligence signals to distinguish legitimate people and beneficial automation from bots, invalid traffic, account takeover, scraping, and organized fraud across websites, apps, APIs, and connected television. It is suited to advertising platforms, publishers, brands, and digital businesses that need real-time decisions across both media-quality workflows and broader customer journeys.

Analyticsbot mitigationad fraudaccount protectioncybersecurity

What it does

HUMAN Security verifies the humanity of digital interactions to protect advertising spend, web and app traffic, and user accounts from sophisticated bot attacks. It collects behavioral, device, network, and threat-intelligence signals on every request and makes real-time decisions about whether the visitor is a genuine person, beneficial automation, or malicious activity such as invalid traffic, ad fraud, account takeover, fake-account creation, or content scraping. Marketing teams use its MediaGuard and ad-fraud defenses to keep bots out of programmatic auctions and campaign analytics, while broader products guard logins, checkout, and APIs. Decisions feed dashboards and integrations so security, growth, and media-quality teams act on the same verified signal.

Where it fits

HUMAN sits as an independent verification layer across the buy and sell sides, filtering bot activity before it pollutes auctions, analytics, or user accounts.

Core features

  • Real-time bot detection across web, apps, APIs, and CTV
  • Pre-bid and post-bid invalid-traffic and ad-fraud protection
  • Account-takeover and fake-account abuse prevention
  • Behavioral, device, and network signal collection at scale
  • Threat intelligence drawn from collective bot-network visibility
  • Dashboards and integrations for media-quality and security teams

Best for

  • Advertisers protecting programmatic budgets from invalid traffic
  • Publishers and exchanges defending media quality and reputation
  • Apps and platforms blocking account and transaction abuse

Beginner notes

  1. Decide which surfaces matter first — ad traffic, logins, or APIs — because the integration and pricing differ by use case.
  2. Treat its invalid-traffic numbers as a benchmark against your own analytics; large gaps usually mean bots were inflating earlier reports.
  3. Coordinate rollout with security and data teams so blocking rules do not accidentally filter legitimate automation like uptime monitors.
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